Social Media

3 days ago

Cape Town, Western Cape, South Africa The Global Talent Co. Full time R120 000 - R240 000 per year
Social Media & Content Manager – (German Speaker)

Full-time, Remote (CET)

About Us

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25,000+ like-minded marketing professionals.

About the Company

You will be joining an ambitious and fast-scaling health-tech company redefining the fight against hair loss through cutting-edge biomedical engineering. Their patented wearable device stimulates natural hair regrowth without drugs, side effects, or compromises. After a successful product launch and strong early traction, the team is now scaling rapidly. They are science-driven, passionate about building life-changing solutions, and foster a culture of experimentation, data-informed decision-making, and collaboration.

The Role

As a Social Media & Content Manager, you will take full ownership of the company's organic content strategy, execution, and community engagement across Instagram, TikTok, LinkedIn, YouTube, Reddit, and emerging platforms. This is not just a social media management role — content creation will be at the heart of your day-to-day. You will concept, plan, and produce engaging platform-native content while building and nurturing a thriving online community. Collaborating closely with Marketing, Design, Performance, and Product teams, you will bring the brand story to life through creative storytelling, driving engagement, virality, and trust at scale.

Key Responsibilities

Content Strategy & Creation

  • Develop and manage a comprehensive, platform-specific content calendar

  • Plan, create, and publish original, high-quality content: video, reels, carousels, stories, polls, and UGC-based content

  • Translate scientific and technical concepts into engaging, visually appealing storytelling

  • Maintain and evolve a brand voice that is empowering, science-backed, and accessible

Community Management

  • Lead daily engagement across Instagram, TikTok, Reddit, Trustpilot, and other platforms

  • Respond to comments, DMs, and community questions to build a supportive, loyal audience

UGC & Ambassador Program

  • Build and manage relationships with micro-influencers, early adopters, customers, and brand advocates

  • Source, curate, and repurpose UGC to amplify authenticity and social proof

  • Collaborate with the paid marketing team to adapt UGC for ads

Trendspotting & Experimentation

  • Monitor cultural trends, social conversations, and competitor activity

  • Test new content formats, themes, and creative approaches to drive virality and audience growth

Collaboration & Creative Briefing

  • Work closely with Designers and Editors to brief assets aligned with campaigns

  • Share performance insights to refine content strategies

Analytics & Reporting

  • Define and track KPIs such as audience growth, engagement, video views, and UGC volume

  • Provide actionable insights to leadership to inform ongoing strategy

Ideal Candidate

  • 3–5+ years of experience managing both social media and content creation for DTC, wellness, beauty, or health brands

  • Exceptional copywriting, storytelling, and hands-on visual content creation skills

  • Deep understanding of platform-native content for TikTok, Instagram, YouTube Shorts, LinkedIn, and emerging platforms

  • Experience with UGC pipelines, ambassador/influencer programs, and organic growth strategies

  • Proficiency with tools such as Canva, CapCut, Adobe Suite, and scheduling platforms (e.g., Later, Planoly, Hootsuite)

  • Analytical mindset with the ability to extract insights and optimize strategies

  • Highly creative, proactive, and eager to test, iterate, and push creative boundaries

  • Passion for beauty, wellness, or science-backed consumer products is a strong plus

  • Ability to work aligned to European business hours

Join Our Team

Be part of a collaborative, innovative environment where your creativity and content expertise can make a real impact. We offer competitive compensation, professional development opportunities, and a supportive remote work culture. Apply now and take the next step in your career.

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

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