Digital Account Manager

6 days ago

Cape Town, Western Cape, South Africa Boardroom Appointments Full time R700 000 - R1 200 000 per year


Minimum Requirements:

  • Degree or Diploma in Marketing,Advertising,Media or related (essential).
  • +3 years experience in a digital account management role in digital marketing or advertising, preferably within a paid media agency or similar environment.
  • Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc. (essential)
  • Demonstrated success in managing client relationships, with the ability to understand client goals and communicate effectively. (essential)
  • Experience in budget management and financial analysis, including the generation of campaign cost estimates and overseeing invoicing processes.
  • Effective communication skills, both written and verbal, with the ability to convey complex information clearly and build rapport with clients and internal teams. (essential)
  • Proven track record of collaborating across different departments or teams to ensure seamless campaign execution and alignment with client objectives.
  • Familiarity with industry trends, best practices, and emerging technologies in digital marketing to drive innovation and maintain competitive advantage.
  • Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
  • Strong proficiency in MS Office (essential).

Responsibilities:

  • Client Relationship Management: Act as the main point of contact for clients and external stakeholders, understanding their goals, needs, and challenges.
  • Account Strategy Coordination: Serve as a strategic liaison between clients and the digital strategist, facilitating collaboration to develop comprehensive paid media strategies aligned with the client's business objectives.
  • Budget Management: Manage client budgets effectively, ensuring maximum return on investment (ROI) and adherence to financial targets.
  • Account Financial Management: Generate campaign cost estimates (CEs) and oversee the invoicing process, ensuring accuracy and timeliness in financial transactions.
  • Reporting and Analysis: Generate regular performance reports, analyze data trends, and provide actionable insights to clients for informed decision-making.
  • Client Communication: Maintain open and transparent communication with clients, providing updates, addressing concerns, and presenting strategic recommendations.
  • Cross-Functional Collaboration: Collaborate with various teams such as creative, analytics, and campaign management to ensure seamless campaign execution and alignment with client objectives.

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