Head Of Marketing

Purpose of the job: Developing, implementing & executing strategic marketing

plans for an entire organization to ensure brand and business scale.

Critical experience: 

• Passionate marketing mind that is looking to scale a challenger brand.
• People-person with excellent communication skills.
• Understanding of traditional & emerging marketing channels.
• Ability to think creatively and innovatively.
• Budget-management skills & proficiency.
• Analytical skills to forecast & identify trends & challenges.
• Familiarity with the latest trends, technologies & mythologies in graphic designs, web design, production etc.

JOB DESCRIPTION: HEAD OF MARKETING

Location: Centurion

Department: Marketing

Functional Area / Department: Marketing

Reports to: CEO

Direct reports: Content Creator, Designer

Our client is a trail blazer and leading automotive company in both retail

and digital environment. While committed to delivering customer service

excellence and exceptional product offering, remain innovative across all

business units. The organization is a fast-paced challenger brand with big

ambitions and is seeking a dynamic and experienced Head of Marketing to

lead our marketing efforts and drive our brand and business to new heights.

JOB SUMMARY:

The Head of Marketing will be responsible for developing and executing the

company's marketing strategy and plan to increase brand awareness and

reach, create campaigns and content that drive audience resonance, drive

customer acquisition through leads, drive innovation within the business,

and work closely with the operational teams to ensure alignment of the

brand strategy across the business. This role requires a strategic thinker

with a deep understanding of the South African target market, a thirst for

knowledge and customer understanding, exceptional leadership skills, a

flare for ideation and creative thinking, with a proven track record in

managing successful marketing campaigns.

KEY RESPONSIBILITIES:

1. Strategic Planning:

Develop and implement comprehensive marketing strategies, plans

and campaigns to achieve business goals and drive aggressive

business growth and scale.

Staying abreast of current market condition, competitors and

segments to identify opportunities and understand customer needs

and preferences.

Attend weekly Management Meetings to drive the marketing

strategy across the business.

Collaborate across the business division to identify new

opportunities which align marketing strategies with business

objectives.

2. Service Provider Management:

Manage and monitor service providers to ensure they are delivering

the agreed outputs and continuously drive improvement.

Manage the budget, scope of work and delivery of key service

providers.

3. Campaign Management:

Identify and allocate key service providers to deliver against

campaign objectives.

Oversee the creation and execution of innovative marketing

campaigns across multiple channels, including digital, social media,

print, and events.

Analyse and measure the effectiveness of marketing campaigns,

making data-driven decisions to optimize performance.

4. Brand Management:

Lead brand positioning and messaging to ensure consistency and

strengthen brand identity.

Create and manage the brand messaging matrix and drive this

across the business and with service providers.

Manage positive public standing through PR efforts and maintain

favourable media relations.

Ensure the brand is represented accurately and consistently across

all external and internal communication channels.

5. Team Leadership

Build, mentor, and lead a high-performing marketing team.

Drive ideation and collaboration across the business departments.

Foster a collaborative and creative work environment, encouraging

team members to contribute ideas and take ownership of projects.

6. Budget Management:

Prepare and manage the marketing budget, ensuring efficient

allocation of resources and funds.

Track and report on marketing expenditures and ROI.

7. Partnerships and Collaboration:

Establish and maintain strategic partnerships with agencies,

vendors, and other third-party organizations.

Align with sales, product development, and customer service teams

to ensure cohesive and customer-centric marketing efforts.

Ensure partners collaborate and report on the brand with a united

perspective of the brands performance.

8. Digital Marketing:

Lead digital marketing initiatives, including SEO, SEM, email

marketing, and content marketing.

Stay abreast of digital marketing trends and technologies to keep the

company at the forefront of the industry.

EDUCATION AND SKILLSET REQUIRED:

• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven experience (10+ years) in a senior marketing role, with a track record of successful marketing campaigns and team leadership.
• Strong understanding of current digital marketing techniques and best practices.
• Excellent analytical, communication, and project management skills.
• Ability to think creatively and innovatively.
• Strong leadership and team management skills.
• Strong presentation skills and ability to create Shareholder Presentations.
• Strong reporting skills.
• Proficient in marketing software and tools (e.g., CRM systems, Google
• Analytics, social media platforms).

ADVANTAGEOUS PERSONAL ATTRIBUTES:

Go-getter attitude with high energy that thrives in a fast-paced

environment.

Strategic thinker with the ability to execute plans effectively.

Results-oriented and data-driven approach to decision making.

Strong interpersonal skills with the ability to inspire and motivate a

team.

Adaptable to change and direction at short notice while retaining

focusing on a successful outcome.

Please send a detailed cv to, Should you not here from us within 2 weeks, please consider your application unsuccessful.