Strategic Communication Manager
1 week ago
Eduvos is looking to employ a Strategic Communication Manager on a permanent basis at any of our National campuses.
Type of role:
Permanent
Purpose of the role:
The Strategic Communication Manager is responsible for developing and implementing communication strategies that effectively convey the company's message to both internal and external audiences. This role involves crafting and managing communications that enhance customer experience, foster engagement, and maintain brand consistency. The Strategic Communication Manager will work closely with the Marketing Team, Student Affairs, Academics and other departments to ensure alignment and coherence in all communications.
Minimum RequirementsMinimum qualifications required:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Minimum experience required:
- Proven experience in a communication or marketing role, preferably within a customer-focused environment.
- Experience in managing both internal and external communications.
- At least three years' experience in Higher Education industry
- At least 8-10 years in a at strategic communications role
- Develop and execute comprehensive communication plans for both internal and external audiences.
- Ensure alignment of communication strategies with overall marketing and business objectives.
- Manage crisis communications for the institution and ensure all stakeholders are informed.
- Monitor and evaluate the effectiveness of communication strategies and adjust as needed.
- Ensure all communications reflect the institution's brand values and identity.
- Maintain brand consistency across all communication channels and materials.
- Collaborate with the design team to produce visually appealing and brand-compliant content
- Track and analyze communication metrics to measure the impact and effectiveness of communication efforts.
- Provide regular reports to senior management on communication performance and insights.
- Use data-driven insights to continuously improve communication strategies and tactics.
- In partnership with Head of Marketing, drive PR strategy for Eduvos business.
- Measure and report on PR activities for Exec and board meetings.
- Manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google).
- Measure and report on all social media performance.
- Oversee all community complaints and implement resolution tactics.
- Create and manage engaging content for various channels, including customer journeys, mailers, newsletters, flyers, posters, and internal communications.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
- Oversee the production of marketing materials and communication tools
- Develop and implement internal communication plans to keep staff informed and engaged.
- Coordinate with HR and other departments to communicate company news, updates, and initiatives.
- Foster a culture of open communication and collaboration within the organization
- Develop and implement internal communication plans to keep students and their sponsors/parents informed and engaged throughout the academic lifecycle.
- Deliver messages across multiple platforms including mailers and customer journeys.
- Work closely with the marketing team to support integrated marketing campaigns and initiatives.
- Partner with other departments to align communication efforts with overall business goals.
- In partnership with Head of Marketing, lead on all crisis communication including drafting of key communications.
- Measure and report on impact of crisis to company's reputation in market.
- Responsible for engaging with and communicating effectively with a variety of stakeholders to ensure alignment, collaboration, and the successful execution of marketing and sales strategies.
Responsible for engaging with CEO, Executive and Eduvos on company communication strategy.
Functional competencies:
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Ability to work under pressure and manage multiple projects simultaneously.
- Proficiency in communication tools and platforms, including CRM. Experience in Microsoft Dynamics preferred.
- Strong analytical skills and experience with communication metrics and reporting.
Behavioural competencies:
- Leadership
- initiative and responsibiity
- Constructive teamwork
- Effective communication (verbal and written)
- Analysis and judgement / problem solving
- Innovative and change / continuous learning
- Systematic approach (planning and organising)
- Strategic thinking
- Detail orientated with a commitment to quality and accuracy
- Adaptable and able to thrive in a fast paced, dynamic environment
- Detail orientated with a strong focus on quality and accuracy
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