Junior Digital Marketer

2 weeks ago

Cape Town, Western Cape, South Africa Piña Vida Full time R250 000 - R400 000 per year

𝗝𝘂𝗻𝗶𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 𝗛𝘆𝗯𝗿𝗶𝗱; (𝗖𝗮𝗽𝗲 𝗧𝗼𝘄𝗻, 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮)

𝗧𝘆𝗽𝗲: Full-Time

𝗔𝗯𝗼𝘂𝘁 𝗨𝘀:

Pina Vida is a dynamic 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 delivering innovative solutions across various industries. Our product portfolio includes an 𝗔𝗜 𝗦𝗮𝗮𝗦 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗱 𝗮𝗻 𝗔𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗦𝗮𝗮𝗦 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, each designed to revolutionize their respective fields. At the heart of our innovation is 𝗦𝗰𝗿𝘂𝗺𝗕𝘂𝗱𝗱𝘆 𝗔𝗜, 𝗼𝘂𝗿 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝗕𝟮𝗕 𝗦𝗮𝗮𝗦 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 built to revolutionize agile project management.

As we continue to expand our footprint in the SaaS space, we're looking for a 𝗝𝘂𝗻𝗶𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 to join our team, someone who can combine 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹𝘀 to scale ScrumBuddy AI's growth story and strengthen our brand presence in the global tech market.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗗𝗼:

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆


• Collaborate with the marketing team to develop and execute marketing strategies that align with company goals.


• Assist in planning and implementing integrated multi-channel marketing campaigns (email, social media, events, SEO, PPC, etc.).


• Support marketing expo and tech event initiatives to maximize product visibility.

𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻


• Write compelling content for websites, blogs, product pages, social media, emails, and case studies.


• Translate technical product features into engaging, benefit-driven messaging for different buyer personas.


• Ensure consistency in tone, style, and brand voice across all content.

𝗦𝗘𝗢 & 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻


• Conduct keyword research and apply SEO best practices.


• Optimize web and blog content to improve organic search visibility and rankings.


• Track and report on SEO performance and suggest improvements.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁


• Curate and schedule engaging posts across LinkedIn, Twitter (X), Reddit, and other relevant platforms.


• Support visual content creation (graphics, videos, reels) in collaboration with the design team.


• Monitor conversations, respond to inquiries, and identify opportunities for brand engagement.


• Build brand awareness on Reddit and other niche communities through lead generation, engagement, and social listening.

𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵


• Research industry trends, emerging technologies, and competitor activities.


• Collect insights to inform content creation, campaigns, and product positioning.

𝗪𝗵𝗮𝘁 𝗪𝗲'𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿:

  1. 𝟮+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in digital marketing (𝘁𝗲𝗰𝗵 𝗯𝟮𝗯/𝗯𝟮𝗰 𝘀𝗮𝗮𝘀 𝘀𝘁𝗮𝗿𝘁-𝘂𝗽 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗽𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱).

  2. Must have experience working for 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀

  3. Digital marketer who are familiar with 𝘁𝗲𝗰𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘀𝘂𝗰𝗵 𝗮𝘀 𝗥𝗲𝗱𝗱𝗶𝘁

  4. Strong understanding of marketing fundamentals and B𝟮𝗕 𝗦𝗮𝗮𝗦 𝗳𝘂𝗻𝗻𝗲𝗹𝘀.

  5. Hands-on knowledge of 𝗦𝗘𝗢, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁.

  6. Excellent 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝗸𝗶𝗹𝗹𝘀, with the ability to simplify technical jargon.

  7. Experience with tools such as 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗦𝗘𝗢 𝘁𝗼𝗼𝗹𝘀 (𝗔𝗵𝗿𝗲𝗳𝘀/𝗦𝗘𝗠𝗿𝘂𝘀𝗵), 𝗛𝘂𝗯𝗦𝗽𝗼𝘁, or similar.

  8. Enthusiasm for 𝘁𝗲𝗰𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and willingness to learn fast.

  9. Excellent English communicator

  10. 𝗕𝗼𝗻𝘂𝘀: Prior exposure to 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗼𝘀 𝗼𝗿 𝘁𝗲𝗰𝗵 𝗲𝘃𝗲𝗻𝘁𝘀.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿:


• 𝟰 𝗗𝗮𝘆𝘀 𝘄𝗼𝗿𝗸 𝘄𝗲𝗲𝗸𝘀 in a collaborative and creative team culture.


• Opportunity to grow in a SaaS company shaping the future of agile workflows.


• Hands-on exposure to all aspects of digital marketing.


• Learning opportunities in B2B SaaS marketing, demand generation, and product-led growth strategies.

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