Senior Content Writer

Senior Content Writer (UX and Marketing)

(Not for First Time Job Seekers)

Location: Midrand/Cape Town

Role purpose:

The Senior Content Writer (UX and Marketing) requires the expertise of a seasoned content strategist with a passion for creating user-centred and conversion-focused content. This role will focus on crafting clear, engaging, and sophisticated digital experiences that align with brand strategy and drive measurable results.

A deep understanding of UX principles, customer journeys, and marketing strategies is essential to create content that resonates with users and enhances overall business impact.

This position reports to the Portfolio Manager for Product Design and will collaborate closely with the UX design, marketing, and digital development teams to ensure content is optimised for both usability and performance.

Key accountabilities and decision ownership

Content Strategy and Brand Alignment

• Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives.
• Ensure all content aligns with brand identity, campaign themes, and creative direction

Content Creation and Management

• Write and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces.
• Craft user-centric UX copy (e.g., microcopy, error messages, CTAs) that enhances usability and guides users through intuitive and engaging experiences.

SEO, UX, and Technical Content Optimisation

• Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement.
• Conduct technical audits to maintain high-quality content across platforms and ensure alignment with user needs.

Campaign and Performance Management

• Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives.
• Collaborate with the marketing and design teams to generate innovative ideas, support campaigns, and meet both user and business goals.

Key performance indicators

Editorial and UX Writing Consistency

• Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user-centred voice across all products and digital touchpoints.

UX Writing Impact and Quality

• Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces. Ensure all UX copy enhances usability, accessibility, and overall user satisfaction.

Content and UX Workflow Efficiency

• Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.

Core competencies, knowledge and experience

• Experience in execution of content strategy
• Ability to translate a creative concept into a clear content plan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Detail orientated
• Excellent proofreader
• An enthusiasm for being a part of a fast-paced environment

Must have technical / professional qualifications:

• Matric is essential.
• A tertiary qualification in marketing, communication, journalism, UX design, or a similar field is essential.
• 8+ years of content development experience (preferably in an agency, digital marketing, or UX-focused environment).
• 3+ years of content strategy experience, including developing user-centred content strategies for brands.
• 3+ years of experience working cross-functionally with teams such as SEO, UX/UI design, product development, and automation.
• Proven expertise in UX writing, including crafting microcopy, error messages, and user interface copy that enhances usability and user engagement.