Paid Advertising

Paid Advertising & PPC Specialist (Meta / Social Media)

This position is only open to South African citizens currently living in South Africa.

Location:
Johannesburg South, Meyersdal (Applicants must be South African citizens currently living in South Africa)

Employment Type:
Full-time (Office-Based)

Salary:
Based on experience + performance-based bonuses

Start Date:
ASAP

Department:
Digital Marketing / Performance Advertising

About Us

At
travSIM
(operating under the
SIM2Serve
brand), we help travellers stay connected worldwide through a wide range of SIM and eSIM solutions. We're growing fast, and we're now looking for a sharp, data-driven
PPC Specialist (Meta / Social Media)
to scale and manage our performance across Meta (Facebook/Instagram), TikTok, and other paid social channels.

Read Before Applying

Do Not Apply If:

• You are
  not
  a South African citizen currently living in South Africa.
• You have
  not
  personally managed a combined monthly paid social ad budget of
  R 2 million or more
  .
• You cannot provide
  proof of performance
  (reports, dashboards, screenshots, or metrics) for campaigns you've personally managed.
• You have no experience managing paid
  social campaigns across multiple markets
  (countries and/or regions).

What You'll Be Doing

You will take the lead on
Meta Ads strategy and optimisation
, while driving high-performance paid social campaigns across
Facebook, Instagram, TikTok
, and potentially other platforms (e.g. YouTube, Snapchat). You must bring a proven track record in
conversion tracking, audience strategy, creative testing, and scaling budgets
profitably across markets.

Core Responsibilities

• Plan, launch, manage, and optimise campaigns in
  Meta Ads Manager
  (Facebook/Instagram).
• Build and optimise full-funnel paid social strategies (prospecting, retargeting, retention).
• Continuously improve
  CPA, ROAS, CTR, and conversion rates
  across all campaigns.
• Run and optimise campaigns on
  TikTok Ads
  and other social platforms where relevant.
• Set up, maintain, and troubleshoot
  tracking
  (pixels, events, CAPI, UTM parameters, GA4 conversion tracking).
• Conduct
  audience, creative, and messaging tests
  , including structured A/B tests.
• Collaborate with content, design, and product teams to improve
  ad creatives, video concepts, and landing pages
  .
• Provide
  detailed performance reporting and analysis
  using dashboards and spreadsheets (e.g. Google Sheets, Data Studio/Looker Studio, or similar).
• Stay current with
  platform changes, algorithm updates, and social advertising trends
  .

Required Skills & Experience

• 2–4+ years
  of hands-on experience managing
  paid social campaigns
  , with a strong focus on
  Meta Ads (Facebook/Instagram)
  .
• Proven experience
  personally managing large ad budgets
  (combined monthly budget of
  R 2 million+
  across paid social platforms).
• Strong track record of running campaigns with
  clear conversion tracking
  (leads, purchases, subscriptions, app installs, etc.).
• Confident with
  Meta Ads Manager
  and paid social best practices (structure, bidding, audiences, exclusions, creative testing).
• Solid understanding of
  tracking and attribution
  : pixels, events, CAPI, UTM tags, GA4, and basic attribution models.
• Advanced skills in
  analytics and reporting
  , including using spreadsheets to analyse performance and trends.
• Excellent
  attention to detail, time management, and personal accountability
  .
• Comfortable working in a
  fast-paced, test-and-learn environment
  with clear performance targets.

Nice-to-Have (Bonus Skills)

• Experience running
  TikTok Ads
  and/or
  YouTube campaigns
  as part of a broader social or performance strategy.
• Experience with
  Shopify
  , landing page tools, and
  conversion rate optimisation (CRO)
  .
• Experience with
  UGC- or creator-led campaigns
  , including briefing creators and testing different concepts.
• Familiarity with
  Google Analytics (GA4)
  , and tools like
  Ahrefs, SEMrush, or similar
  .
• Experience collaborating with designers/video editors on
  ad creative and motion/video assets
  .
• Any exposure to
  Google Ads or Amazon Ads
  will be considered a plus, but is not required.

Why Join Us

• Be part of a
  fast-moving, high-performance travel tech brand
  .
• See the
  direct impact
  of your work on global sales and growth.
• Work in a team that
  values data, testing, and experimentation
  , not guesswork.
• Join a
  collaborative office-based team culture
  in Johannesburg South.
• Enjoy
  performance incentives
  and opportunities to
  grow and lead
  within the performance marketing function.