SEO Lead

2 days ago

Cape Town, Western Cape, South Africa Somewhere Full time

______________________________________________________________________

Role:  SEO Lead

Priority Location: Any

Working Hours: 8AM - 5PM EST (Mon - Fri)

Salary Range: 

International-based: $3300 - $4500 USD per month

(The final offer is at the client's discretion and depends on the candidate's interview result, skills, and experience.)

Type of contract: Independent Contractor 

Type of job: Remote

Role Overview: 

We're hiring a hands-on SEO Lead to own the agency's SEO function. You'll be a player/coach, setting strategy, building scalable systems, leading specialists, and executing client work. You'll champion automation, AI, and process design to scale deliverables efficiently while driving measurable results across an SMB client portfolio.

Core responsibilities include technical SEO, local SEO, content optimization, link acquisition, and analytics/reporting, ensuring SEO integrates seamlessly with paid media, CRO, and web development. You'll also serve as a client-facing expert, translating SEO work into business value

Key Responsibilities:

Leadership & Strategy
Own the SEO vision, roadmap, and operating model for the client portfolioBuild quarterly SEO strategies per client with clear goals and KPIsTranslate business objectives into measurable SEO outcomesAct as client-facing SME—explaining methods, insights, and ROI in plain languageCollaborate with paid media, CRO, dev, and account teams to deliver integrated growthSystems & Automation
Create scalable playbooks, SOPs, and templates for audits, on-page optimization, and link outreach Implement automation and AI-assisted workflows (brief generation, clustering, QA checks)Maintain reporting dashboards in Looker Studio and GA4 with automated quality checksManage the SEO tooling stack, licensing, and cost efficiencyExecution & Quality
Lead technical SEO: crawl diagnostics, indexation, site structure, CWV, schema, and hreflangOversee local SEO: GBP optimization, NAP consistency, citations, and location landing pagesGuide content strategy: keyword clustering, intent alignment, and on-page optimizationManage white-hat backlink acquisition and digital PR initiativesOversee site migrations and large-scale content/product movesMaintain QA standards, review cycles, and performance post-mortemsClient Communication
Lead monthly/quarterly reviews with actionable insights tied to performanceConnect SEO activity to lead generation, conversions, and revenue impactReport on rankings, traffic, conversions, and share of voiceProactively identify risks, opportunities, and testing ideas

Qualifications:

7–10+ years of SEO experience, including 3–5+ in agency or team leadershipProven success managing SMB or mid-market SEO programs across industriesDeep expertise in technical SEO, local SEO, content optimization, and link buildingEcommerce SEO experienceExperience leading large-scale site migrations and multi-location SEO initiativesStrong analytical mindset; proficient in GA4, GSC, GTM, Looker Studio, and conversion trackingSkilled with Ahrefs, Screaming Frog, BrightLocal, Lighthouse, and schema toolsComfortable in WordPress with working knowledge of HTML/CSS/regexExcellent communicator—able to simplify SEO concepts for clients and teamsFamiliarity with AI and automation workflows for SEO scale and efficiencyReliable internet connection and backup power, good quality webcam for client meetings

Preferred

Experience with CRO and paid searchKnowledge of branded SERP and reputation managementUnderstanding of server/CDN configurations (e.g., Cloudflare)Google Analytics or Ads certifications

How You Work:

Builder-Leader: Create systems others can run and improveOutcome-Driven: Focus on impact, not activityOperationally Excellent: Keep processes and dashboards clean and currentInnovator with Guardrails: Use automation and AI responsibly for quality and scaleClear Communicator: Make complex ideas simple and actionable

Success Metrics:

Growth in qualified organic sessions, leads, and conversionsImproved local visibility (map pack, GBP engagement, calls)Strong technical health (crawl/index rates, CWV scores, site speed)Consistent content output aligned with audience intentIncreased authority from relevant, high-quality backlinksEfficiency gains through automation and repeatable processesHigh client satisfaction, retention, and NPS

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