Marketing Manager

4 days ago

Bogotá Latin America South Africa Somewhere Full time US$24 000 - US$36 000 per year

Role: Marketing Specialist

Priority Location: LATAM and South Africa

Working Hours: Minimum 30 hours per week, full time

Type of Job: Digital Marketing, Paid Media, Social Media, SEO, Email Marketing

Start Date: ASAP

Base Salary Range: 2,000 to 2,500 USD per month

The final offer is at the client's discretion and will depend on the candidate's interview result, skills, and experience. The successful candidate will be offered a bonus and commission structure.

About the Company:

The company operates in the high end residential and luxury construction space, delivering premium custom built homes and elevated client experiences. The brand is known for refined craftsmanship, attention to detail, and a polished design aesthetic. As internal leadership shifts focus toward broader business development, the organization is seeking dedicated marketing support to execute day to day digital operations and uphold a consistent, sophisticated brand presence across all channels.

About the Role:

The Marketing Specialist will execute all planned marketing initiatives, manage digital platforms, and support lead generation efforts across social media, paid advertising, SEO, email campaigns, and website updates. This role is hands on, execution focused, and ideal for someone experienced in managing digital marketing campaigns who can quickly adapt to the tone and expectations of a luxury brand environment. Experience in luxury real estate or high end construction is preferred but not required.

Key Responsibilities:

Manage and schedule social media content across all platformsRun and optimize paid campaigns on Google, LinkedIn, and MetaOversee SEO activities including keyword tracking and on page updatesHandle email marketing via Lasso CRMSupport website updates, maintenance, and content uploadsManage reporting dashboards and performance trackingWork with sales teams to ensure digital leads are captured and actionableMaintain brand voice and luxury positioning across all content

Assist with content creation using Canva or Adobe tools

Execute the existing marketing plan with precision and consistency

Hard Skills Required:

Proficiency with Meta Ads ManagerGoogle Ads management and optimizationLinkedIn Campaign ManagerSEO fundamentals and analyticsSocial media managementEmail marketing with Lasso CRM or similar systemsCRM navigationCopywriting for digital campaignsContent creationWebsite content managementReporting and data analysis

Soft Skills Required:

Strong attention to detailAbility to learn and adopt brand voice quicklyClear communicationProactive executionStrong organizational habitsAbility to work independentlyAdaptability in a fast changing environmentProfessionalism suitable for a luxury brand

Nice to Have:

Luxury real estate experienceHigh end residential construction marketing experienceHubSpot or Salesforce experienceAdvanced Canva or Adobe design abilityExperience with lead generation funnels

Application Requirement:

Portfolio or proof of work showing previous social media campaigns, paid ads, email newsletters, or website content.

Success Metrics:

Consistent execution of weekly and monthly marketing tasksImproved performance of paid campaigns on Meta, Google, and LinkedInStronger SEO visibility and increased organic trafficIncreased lead quality and alignment with sales team needsTimely delivery of content, reporting, and updatesAbility to maintain and enhance the luxury tone and brand identity

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