Head of Marketing

1 week ago

Randburg, South Africa Lyceum College Full time

At **Lyceum College**, we believe education changes lives—and we’re looking for a dynamic **Head of Marketing** who shares that belief and knows how to translate strategy into real growth.

Are you a seasoned marketing leader with a **deep understanding of sales processes**, performance marketing, and brand building? Are you passionate about driving campaigns that don’t just look good, but **deliver measurable results**?

If that sounds like you, we want to hear from you.

**What You’ll Do**
- Lead the marketing department and manage the execution of multi-channel campaigns that drive student acquisition and retention.
- Work closely with sales leadership to ensure marketing efforts are directly aligned with **sales targets, lead generation, and conversion goals**.
- Use insights and analytics to shape data-driven strategies and improve campaign effectiveness, leveraging **AI tools and automation** to enhance targeting, personalization, and performance tracking.
- Own and evolve the Lyceum College brand, ensuring relevance and resonance in a highly competitive market.
- Manage and mentor a growing team of marketers, creatives, and agency partners, encouraging a culture of **tech-enabled innovation and experimentation**.

**Requirements**:
**What You Bring**
- A **minimum of 5-7 years in a senior marketing leadership role**, preferably within the education, FMCG, or services industry.
- **Proven experience in aligning marketing with sales functions** to improve lead quality, sales conversion, and ROI.
- Strong command of digital marketing tools, CRM systems, and marketing automation platforms, with exposure to **AI-enhanced marketing tools and data analytics platforms**.
- Exceptional leadership, communication, and project management skills.
- A creative, data-savvy, and commercially focused mindset, with a passion for **technology-enabled growth**.

Work Location: In person

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