Marketing Specialist

**Job Purpose**:
Responsible for collaborating with the marketing team to work towards the common goal of the Marketing Department to assist and support the revenue goals of the B2C division, with a special focus on ensuring success with key partners and retailers.

**Minimum education (essential)**:
BCom Marketing Management or related Commerce degree

**Minimum education (desirable)**:
Postgraduate

**Minimum applicable experience (years)**:
3 - 5 years

**Required nature of experience**:

- Business to Consumer marketing.
- Experience in international markets.
- Analysing and reporting of marketing campaign performance.
- Representing the company as a key contact person for external stakeholders.

**Skills and Knowledge **(essential)**:

- Proficient in Microsoft Suite or Google Suite
- Marketing research
- Understanding of WordPress
- Excellent writing skills
- Excellent organisational and planning skills
- Building rapport and relationships with key partners, suppliers and retailers.

**Essential Competencies**:

- Generating Ideas
- Thinking Positively
- Team Working
- Meeting Timescales
- Checking Things
- Managing Tasks
- Producing Outputs
- Taking Action

**Important Competencies**:

- Documenting Facts
- Developing Expertise
- Exploring Possibilities
- Establishing Rapport
- Convincing People
- Articulating Information
- Showing Composure
- Inviting Feedback
- Valuing Individuals
- Upholding Standards
- Following Procedures
- Seizing Opportunities

**B2C Marketing Management (25%)**
- Get approval from relevant line manager for marketing expenses as they occur and report on this to line manager, ensuring spend in in line with budget line items.
- Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
- Collaborate with internal and external teams for all event planning (including conferences, awards, shoots and other events) where such events are approved in the strategy.
- Keep brand accreditations up to date.
- Conduct website testing and reviewing of promo content pre and post deployment.
- Update task management platform on behalf of the immediate team.
- Develop customer reviews strategy on collection, quantifying of review themes, and the reporting thereof.
- Provide assistance during the structural design process of new packaging.

**Affiliate Marketing (20%)**
- Ensure affiliate sales and returns are recorded daily.
- Updating of coupons and other marketing material on affiliate platform.
- Sending of mailers to affiliates through the affiliate platform.
- Collaborate on the compilation of theaffiliate strategy and driving of revenue targets and outcomes.
- Perform checks on existing affiliates to assess performance and group accordingly.
- Recommend ways to incentivise and motivate affiliates.
- Void sales on affiliate platform.
- Cultivate proactive relationship management with affiliates, with a focus on key affiliates (top sellers).
- Provide effective support to affiliates.
- Analyse and compile affiliate reports.
- Report on affiliate keyword violations.

**Influencer and Sponsored Content Marketing (15%)**
- Conduct research on promising influencers and sponsored content opportunities
- Ensure that influencers’ database is kept up to date with information on promising and active influencers
- Contribute to relationship building with influencers and sponsored content partners by continuous communication and assistance with requests.
- Contribute to planning of influencer campaigns.
- Provide assistance with all arrangements to launch sponsored content initiatives.
- Compile influencer and sponsored content performance reports.
- Provide support to influencers.

**Traditional Marketing (10%)**
- Recommend traditional marketing suppliers for advertising opportunities (e.g. newspapers, direct mail, radio)
- Collaborate on the compilation of traditional marketing strategies.
- Collaborate with the larger team to execute traditional marketing campaigns.
- Contribute to planning, facilitating and reporting of traditional marketing campaigns.
- Compile traditional marketing campaign performance reports.

**Retail partnerships (25%)**
- Primary liaison with key retail partners, responsible for attending calls, minuting meetings as they pertain to marketing, allocating responsibilities in the marketing team, coordinating all in-store and online marketing requirements and supporting our retailers in all efforts.
- Monitor the status of tasks pertaining to marketing and send reminders where necessary.
- Liaise with retailers, suppliers, and internal teams to organisein-store displays and/or other marketing requirements.
- Ensure open communication is maintained between the Key Accounts Manager, operations and marketing.
- Continuously monitor progress of suppliers to ensure retailer deadlines are met for in-store displays.
- Provide support to all retailer partners and internal teams.
- Report to larger team and retailer partner on project prog