Freelance Writer

2 weeks ago

Johannesburg, South Africa Digify Africa Full time

**Your major areas of focus will be**:
Writing content for WhatsApp learning. Develop logical message sequences that provide a seamless and user-friendly experience, ensuring that the chat-bot conversation flows naturally.
Community content - engaging and inspirational content for our communities
Marketing content - Overseeing all marketing campaigns we launch to promote our learning bots.

**Personality and Tone**: Maintain consistency in tone, style, and branding guidelines across all chat-bot interactions to reinforce our clients' brand identities.

**Multimedia Integration**: Collaborate with the design team to incorporate images, videos, and other multimedia elements into chat-bot conversations when necessary.

**Some parts of your job will be**:
Ensuring content is mobile-friendly and engaging and relevant to the audience
Creating and sustaining engaged communities
Ensure a smooth and engaging user experience for users on any of our chat-bots
Ability to strategically unpack content
Taking responsibility for the creative philosophy and the standard of output across the department

**Testing and QA**: Conduct thorough testing and quality assurance to identify and resolve any content-related issues or inconsistencies.

**Requirements**:
3-7 years experience in digital marketing, content creation and strong management skills
A good understanding of audiences across platforms and how they interact and engage with content in order to effectively provide input and direction to the team
Able to work with content management systems
Ability to brief team members on project outputs
Coordinate resources required (from freelance network - and building network of freelance options to draw from)
Strong leadership skills and management skills
Key mobile UX experience
Strong digital marketing experience and with a key understanding in Facebook products.
Attributes

Writing succinct, clear messaging.
An eye for detail - no spelling mistakes, and you’d better have Grammarly installed.
Good Communicator - You’ll be working remotely and mostly your own boss. We need to trust you’re doing your job, and good communication will help with this.
Self Starter - We want someone who is going to go above and beyond and come up with cool ideas
Curious - We want you to chat to our learners and help find useful insights we can act upon.
Proven experience in instructional design, e-learning development, or educational content creation.

**Team**:
Your team (creative, content, and community) will consist of a learning content specialist, designers, community managers, content creators, and conceptual and marketing partners

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