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Senior Account Director
3 weeks ago
Overview
Reporting to the client service director you will have the opportunity to develop your own team and clients.
**Main responsibilities**:
**Client management**:
Drive the overall growth and development of your client portfolio accounts.
Meeting profit goals on each account responsible for.
Liaising with clients at a senior level on a day-to-day basis, including the taking of briefs, discussing strategy and future opportunities and general client communication.
Delivering sales and campaign presentations to high-level executives.
Promoting the expansion of business with existing clients.
Working with other senior managers to generate new accounts.
Completing projects with the Production team to a specific schedule and within an agreed budget
Using your skills to push clients, and the agency, creatively and strategically
Responsible for all aspects of client’s Advertising, Marketing and event’s needs, working closely with the Production Team with regards to the planning, delivery and post event or campaign wrap up.
Ability to attend client meetings, take a brief and develop strategy and creative solutions.
Develop lasting relationships with senior client personnel and using Penquin senior management as required to cement relationships at a senior level.
Applies knowledge of industry trends and developments to improve service to our clients.
Compile competitor reviews and present feedback and recommendations to clients.
Taking a lead in clients’ marketing and advertising strategies with the assistance of other senior experts within the agency.
Project management
Work with the Traffic Manager and your team and oversee project management to ensure scope and budget are met. You are responsible for overseeing the creation of project schedules, coordination deliverables, and facilitating resources. Independently manage and measure your projects
Quality control - ensuring your team adhere to internal systems and guidelines, and a high quality of communication is maintained internally and externally with internal team members and clients on an ongoing basis.
Ability to research new concepts and prepare presentations, project justification and business cases.
Seeks and participates in development opportunities above and beyond required training.
**Senior account director profile**:
Active involvement in growth of other team members in the company:
A climate of sharing is to become part and parcel of the client services team and production team, creative team and the strategy team; should have the opportunity to brainstorm ideas, when appropriate and collaborate with all teams when necessary.
Should be open in sharing his/her knowledge and should also be open to the input of other teams within the organisation.
Proactive in making time to spend with other staff in order to transfer skills, discuss projects, brainstorm ideas, attend meetings and the like, when necessary.
**Experience level**:
3 - 5 years marketing and advertising agency experience ideally.
**Core skills and talents**:
Have a passion for client service and new business development and wanting to go out and assist to pitch to new clients.
A sound understanding of marketing and advertising disciplines, and knowledge of branding/brand positioning / brand valuation theory.
Articulate, with stature and credibility. A sense of presence, and sufficiently articulate to persuade others. A very able presenter on all levels.
Ability to think laterally and analytically
An eclectic approach to problem solving, with the ability to be both rigorously analytical as well as intuitive.
A profound curiosity about the sales and creative process and consumer behaviour and the implications for how we communicate
Ability to turn a knowledge of how consumers think into ideas that will build their interest in and involvement with brands
In overview, a successful senior account director in our client service team is a highly sales and results-driven person, an aspiring strategic thinker that can assist in building client brands and business.
**Desirable**:
Experience across various marketing and advertising disciplines, e.g. print, events, digital, radio, TV, activations and sales.
An understanding and knowledge of latest marketing and advertising trends.
