Product Lead: Community

4 days ago

Pretoria, South Africa Babantle Experts Full time

Ensure the execution of the bespoke client community management strategy is carried outthrough:

- Online database / profile management;
- Engagement Tracking;
- Prepare Engagement activities;
- Creating content that aligns with community interests;
- Creating Content Pieces aligned to engagement strategy;
- Writing Blog posts;
- Long-term storyline development (aimed at increasing engagement)
- Designing and deploying member profiling activities and gamification elements and;
- Online community portal design and management.
- Developing and presenting community management reports for the clients and management team.
- Growing, strengthening and maintaining relationships with key clients.
- Ensuring long-term community growth.
- Ensure memorable, pleasant community member experiences.
- Setting, planning, and implementing engagement activities, communication campaigns and strategies.
- Manage and lead the community consultants and administrators to ensure that projects are executed within a specific time frame.
- Managing the brands overall presence on social media, ensuring content is on-brand, and protecting the integrity of the brand where necessary.
- Support community administrators in monitoring of comments, messages, posts, and questions from the community members and responding to them timeously and in a manner that resonates with our community values.
- Regular reporting to the community manager as well as research project teams in term of project timelines and deliverables.
- Innovating new digital capabilities and offerings.
- Managing the production of digital content as per the content plan, by utilizing the in-housecreative resources, including design & copywriting

**Requirements**:

- Minimum B-degree in Business Management/ Communications/ Marketing or related qualification.
- Minimum of five (5) to eight (8) years working experience in social media and digital marketing experience for well-known brands.
- Good all-round digital knowledge and PR experience
- Experience in planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Experience of working in a Customer Experience and or consulting environment; especially
- Marketing Research Consulting would be an added advantage.

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