Department of Institutional Advancement

**UP Professional and Support**:
DEPARTMENT OF INSTITUTIONAL ADVANCEMENT

DIGITAL MARKETING SPECIALIST

PEROMNES POST LEVEL 7- The University of Pretoria's commitment to quality makes us one of the top research Universities in the country and gives us a competitive advantage in international science and technology development._

RESPONSIBILITIES:
The overarching purpose of this position is to assist with the compilation of the institutional digital marketing strategy as well as the implementation of this strategy by creating, deploying, managing, and tracking campaigns to strengthen the University of Pretoria’s online presence and enhance brand awareness, drive web traffic, and create more interest in the institution for teaching and learning, research, collaboration and donor and funder purposes.

This include the following:

- Digital marketing strategy development;
- Creative campaign development;
- Implementation and optimisation of digital campaigns;
- Improvement of digital platforms;
- Measurement and reporting;
- Administration and handling ad hoc requests;
- Training and development.

MINIMUM REQUIREMENTS:

- Bachelor’s Degree in Marketing, Branding, Communication or related discipline;
- A total of 4 years’ experience in marketing management including:

- Digital marketing execution for a medium to large organisation - SEM, Google AdWords, SEO, Social media (organic and paid), website, mobile, app;
- Google Analytics with the ability to summarise key data into customer insight to improve engagement and conversion;
- Managing a website including familiarity with web design and content management system experience;
- Collaborating with internal and external stakeholders to deliver business objectives;
- Project management of medium to large scale campaigns.

REQUIRED COMPETENCIES (SKILLS, KNOWLEDGE AND BEHAVIOURAL ATTRIBUTES):
COMPETENCIES
- Proof reading and editing;
- Digital marketing management;
- Knowledge of digital marketing automation software;
- Knowledge of Google Ads and Google Analytics;
- Knowledge of web publishing, UX and digital design;
- Understanding of digital measurement criteria and report writing on the impact of digital marketing initiatives;
- Project management and planning;
- Computer skills (Online publishing, Microsoft office, database management);
- Copy writing and development of copy;
- Administrative skills;
- Ability to work independently and handle simultaneous assignments with success and accuracy but at the same time also function as a member of the marketing team;
- Strong interpersonal skills to be able to liaise with a wide range of stakeholders across all levels of the institution to request content/input and approvals for marketing collateral;
- Must be able to function within a team and engage with other staff members in cross functional teams, including the social media practitioner and the web practitioner;
- Must have the ability to brief and engage with multiple suppliers and ensure that work is delivered on time and within scope. This includes negotiation skills to ensure the best prices, managing timelines and deliverables according to the project plan;
- The ability to prioritise, manage multiple tasks and bring structure to the management of projects with multiple stakeholders;
- Must have the ability to conceptualise and manage digital campaigns;
- Excellent language and communication skills (both written and spoken);
- Strong problem-solving skills;
- Strong time management skills;
- Multitasking capabilities;
- Strong analytical capabilities;
- Highly developed attention to detail;
- Ability to work in a fast-paced environment;
- Ability to prioritize tasks and meet deadlines.

ADDED ADVANTAGES:

- Additional Diploma / Certificate in digital marketing management, online marketing, digital measurement;
- 2 years’ experience in a higher education or research environment;
- Managing suppliers such as digital agencies.

The total remuneration package for this position will be as determined by UP remuneration policy guidelines. (These amounts include the University’s contributions to standard UP benefits, namely provident fund, group life and funeral cover, but exclude contributions to medical aid, as the latter varies per employee.) UP subscribes to the BESTMED and UMVUZO medical aid schemes and contributes 50% of the applicable monthly premium.
- A comprehensive CV;
- Copies of qualifications;

CLOSING DATE: 06 November 2024
- The University of Pretoria is committed to equality, employment equity and diversity._- The University of Pretoria reserves the right to not fill the advertised positions._