Junior Digital Marketing Specialist

**JOB PROFILE**:
**Job Title: Junior Digital Marketing Specialist**

**Division**:Marketing

**Location & Address**:Kyalami Business Park, JHB

**Reports to**:Digital Campaign, Online & SEO Manager

**Direct Subordinates**:N/A

**Total Staff in Function**:1

**WORKING RELATIONSHIPS**:
**Internal: BM’s & Brand Team**
- Marketing Team

**External: Vendors**
- Resellers/Partners
- End Users/Customers
- Service Providers

**JOB SUMMARY**:
**Main Purpose of Position**:
The main purpose of the **Junior Digital Marketing Specialist** is a digital marketing generalist with knowledge and skills touching most areas of the digital marketing sphere. You should have the innate ability to plan, develop and execute a variety of digital activities and campaigns. This role provides an excellent opportunity to learn various digital marketing skills and ultimately experience holistically how different digital marketing activities integrate and support each other to generate sales.

Ultimately, a Junior Digital Marketing Specialist is a creative marketing mind with the ability to organise projects, meet deadlines and manage different workflows. The ability to interpret analytics and troubleshoot web-related technical issues is a plus. Strong attention to detail and accuracy are vital to the success of this role. The Junior Digital Marketing Specialist must display a sense of ownership and pride in their performance and its impact on the company’s success.

**RESPONSIBILITIES AND DUTIES**:
**KPA PERFORMANCE STANDARDS**
- Ensure content on all company sites is kept up-to-date, relevant and accurate.
- Assist with the creation of new landing pages

**Assist with**
- Ensure that the content of all sites is well-structured and easy to find from a UX perspective.

**company**

**websites**
- Assist with content management for the company websites.
- Keep copy up to date and create new content at appropriate times.
- Assist in developing creative and engaging social media content and posts for the brands.

**Assist with Post and schedule organic social media.**
social Set up PPC campaigns and manage set budgets for social media activities.
**media Managing the day-to-day handling of all channels such as LinkedIn, Facebook, Twitter, Instagram &**

YouTube - adapting content to suit the different channels
- Assist with the creation of digital marketing plans and strategies.
- Monitor redirects, click rate, bounce rate, and other KPIs.

**Assist with Keep a project sheet for all campaigns.**

**Digital Manage PPC campaigns and budgets effectively.**
Campaigns Assist with setup and registration.
- Manage lead generation campaigns for the business and brands.
- Prepare and present campaign reports regularly
- Prepare and present reports regularly.
- Manage and update all marketing tools and resources.
- Stay up to date with developments and generate new ideas to draw the audience’s attention across

**General **all online marketing mediums.
- Provide creative ideas for lead generation, lead qualification, communication, brand awareness, and engagement.
- Manage, track, and report digital marketing activities and ROIs

**COMPETENCIES**:
**Knowledge** - You must know**:Skills** - You must be able to **Attributes** - You must in a way that will perform: drive successful performance which is supported by the **Company’s values.**
- Knowledge of Marketing best - Excel Intermediate. - Trust - It is the starting point of practices - Excellent command of working together, feeling safe,
- Knowledge of SEO best written English with copy belonging to a group and being able to practices accuracy. grow our values even stronger.
- Knowledge of digital media - Experience using Everlytic, - Attitude - always demonstrate your best practices GoToWebinar or similar best in your role and ensure
- Knowledge of company programs professional attitude with internal and policies and process - Intermediate proficiency in external customers.
- Knowledge of the IT industry Microsoft Office Suite - Respect - demonstrate respect with

Excel, Outlook. external customers.
- Demonstrated accuracy and - Accountability - accountable for the attention to detail with consequences of your action, both creative and copy. positive and negative.
- Ability to deliver on Vendors’ - Integrity - consistently honest and needs and understands target truthful in dealings with peers, markets. customers, and vendors.
- Demonstrated ability towards - Teamwork
- strive to work productively business intelligence. in co-operation with one another,
- Ability to manage, prioritize fostering a healthy atmosphere with and deliver multiple mutual support, thus allowing assignments effectively. everyone to achieve their own work
- Strong analytical skills and related goals. attention to detail. - Enjoyment - be creative and enrich the
- Able to remain calm and working atmosphere. make informed decisions under pressure.

**Internal training associated with competencies**:

- Adhere to and