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Marketing Specialist

2 weeks ago

Fourways, South Africa VUKA GROUP Full time

About VUKA Group
VUKA Group is a leading business intelligence and events company, providing market insights and networking opportunities across key industries. Our SMA Portfolio connects professionals, businesses, and thought leaders in the mining sector through world-class events, digital platforms, and marketing strategies. We are seeking a dynamic Marketing Specialist to join our team and drive strategic marketing initiatives for our SMA Portfolio.

Key Responsibilities:
Marketing & Strategy Skills:

- Developing and executing marketing strategies
- Market research & competitor analysis
- Data acquisition & segmentation strategies
- Analyzing campaign performance and reporting insights

Digital & Content Marketing Skills:

- SEO & SEM optimization
- Social media marketing (organic & paid)
- Content creation (blogs, articles, press releases)
- Copywriting & storytelling for digital platforms

Creative & Multimedia Skills:

- Video editing (Adobe Premiere Pro, Final Cut Pro, or other software)
- Graphic design using Canva (social media posts, presentations, reports)
- Basic knowledge of Adobe Photoshop & Illustrator
- Creating engaging visuals and animations
- Understanding brand identity and design principles

Technical & Analytical Skills:

- Using Google Analytics & data analysis tools
- CRM & marketing automation tools (HubSpot, Mailchimp, Marketo)
- A/B testing & performance optimization
- Budget management & ROI tracking

Project & Communication Skills:

- Strong organizational & project management abilities
- Excellent written & verbal communication
- Collaboration with cross-functional teams (designers, sales, event teams)
- Time management & multitasking under tight deadlines

**Requirements**:

- Bachelor's degree or equivalent qualification in Marketing Management.
- Minimum of 3 years’ experience in a strategic B2B marketing role.
- Proven track record in developing successful marketing campaigns.
- Strong knowledge of complex databases and segmentation techniques.
- Ability to track, analyze, and optimize marketing performance data.
- Strong expertise in digital marketing techniques.
- Excellent project management skills, from planning through to execution.
- Strong interpersonal, written, and verbal communication skills.

Competencies:

- Ability to work independently under tight deadlines.
- Strong analytical skills with keen attention to detail.
- Balance of creative and analytical thinking.
- Excellent organizational and multitasking abilities.
- Strong people management and leadership skills.
- Enthusiasm and motivation to achieve outstanding results.
- Strong business acumen and problem-solving capabilities.
- Ability to handle pressure and work efficiently under tight deadlines.
- Collaborative team player with the ability to work independently.

**Job Types**: Full-time, Permanent

Pay: R22 000,00 - R24 000,00 per month

**Experience**:

- Marketing Specialist: 2 years (required)

**Location**:

- Fourways, Gauteng (required)

Work Location: In person

Application Deadline: 2025/02/25