Media Buyer
20 hours ago
**About Lead Generation Group (LGG)**:
At LGG, we build lead generation systems that don’t just bring traffic — they bring results. We help businesses scale by delivering high-quality, qualified leads through tested media buying strategies and relentless performance optimization. If you thrive on data, love turning ad spend into ROI, and hate wasting time with fluff — you’ll fit right in.
**What You’ll Be Doing**:
As our Media Buyer, you'll manage and optimize paid traffic campaigns primarily across **Meta (Facebook & Instagram)** and **Google Ads**. Your role is to drive leads, lower CPAs, and scale what works.
**Your responsibilities will include**:
- Planning, launching, and scaling lead generation campaigns across Meta and Google Ads
- A/B testing creatives, copy, audiences, landing pages, and placements
- Constantly analyzing performance data to improve ROI, CPL, and lead quality
- Working with our funnel and creative team to ensure messaging and targeting are aligned
- Building reports and sharing key performance insights
- Staying ahead of platform changes, trends, and best practices
**What You’ll Need**:
- ** 2+ years** of hands-on experience with Meta and Google Ads (non-negotiable)
- A proven track record of running lead gen or direct response campaigns at scale
- Strong understanding of bidding strategies, conversion tracking, and attribution
- Sharp analytical skills and ability to make data-driven decisions quickly
- Proficiency with Meta Ads Manager, Google Ads, and Google Analytics
- Comfortable managing multiple campaigns in a fast-paced, remote-first team
**What We Offer**:
- 100% remote role - work from anywhere
- Competitive pay + performance-based bonuses
- Fast-moving, no-nonsense team that values results
- Growth opportunities as we scale
- Open, honest, and supportive culture - we own mistakes, learn fast, and level up constantly
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