SEO Copywriter

1 week ago

Cape Town, South Africa Job Crystal Full time

The SEO Copywriter works within the content team to ensure that all market and product content across our websites and other marketing channels is consistent, compliant and meets the SEO objectives of the company. They are expected to deliver high quality, technically accurate and SEO-friendly content to support channel and product marketing across all regions.

**RESPONSIBILITIES**
- Write, edit and suggest content that entices, engages and converts organic prospects for all regions and brands, ensuring that company achieves its organic conversion targets.
- Write clear, persuasive, original product and technical copy for all elements of the digital marketing mix including landing pages, education pages, pillar content, blogs, video scripts, graphics and more.
- Proofread copy to check spelling, grammar and tone of voice.
- Work with key stakeholders to help develop an SEO content strategy for all product and market communications, ensuring a regular output of content that brings new converting users to the company websites.
- Refine product and market content offering by region relevance.
- Constantly ensure documentation and content is up to date. Engage with Product and Platform teams to ensure all upgrades, enhancements and evolutions are recorded and accurately reflected in all the product content areas.

**QUALIFICATIONS**
- At least two years copywriting experience
- Experience writing in the financial industry desirable
- Understanding of SEO tools like SEMRush
- Knowledge of link building
- Educated to degree level or equivalent
- Solid technical content and SEO-related copy creation experience within digitally led marketing organisation in the financial, trading or spread-betting vertical.
- Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages for prospects, clients and colleagues at all levels.
Hiring Salary Range $30.00 - $40.00 Per Hour (Salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity and alignment with market data.) Subject to business performance and recommendations of management, this role may be eligible to participate in an incentive compensation plan. This compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position, is offered.

**Job Type**: Temporary

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