Power Brand Demand Creation Lead Shield

Function: Marketing

Location: La Lucia; Katherine Street (Sandton)

Terms & Conditions: Full-Time; Permanent

Unilever is hiring for a **Power Brand Demand Creation Lead Shield - South Africa**

**ABOUT UNILEVER**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior

performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we

will equip you with the tools you need to shape your own future.

**JOB PURPOSE**
- The Power Brand Lead, reporting to the BPWC Demand Creation Head, acts as the brand

custodian. They are responsible for the equity, growth, and social-first strategy of their

assigned brand.
- The Power Brand Lead is the driving force behind crafting and executing a holistic brand

plan that brings together all demand creation activities, with a strong emphasis on digital

and social-first initiatives.
- The Power Brand Lead is responsible for leading integrated brand planning, developing and

executing marketing strategies, managing the brand portfolio, and driving multi-year

innovation to deliver achieve ambitious business objectives, UBS and brand power.
- The Power Brand Lead is the primary escalation point for all PR, community and reputation

management issues related to their brand.
- The Power Brand Lead is also responsible for fostering a strong brand identity, ensuring

consistent brand messaging, and championing a social-first approach to consumer

engagement.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Lead the execution of social first marketing plans, ensuring alignment with brand strategy

and brand equity.
- Lead an integrated Demand Creation squad to develop and execute social first marketing

plans in market for their brand driving profitable growth, market share and brand power.
- Lead quarterly OKR planning and execution for the Power Brand, delivering ambitious

targets, tracking progress, and holding teams accountable for achieving results.
- Lead and own the development of best-in-class brand experiences across all touchpoints,

building brand connection, driving brand marketing objectives, JTBD and UBS.
- Be the digital pioneer, pushing forward digital and e-commerce execution, working closely

with the Demand Creation squad and external agency partners to deliver seamless

consumer experiences.
- Act as the primary escalation point for all public relations (PR) and reputation management

issues related to assigned brand(s), developing and executing strategies to protect and

enhance brand image.

**WHAT YOU WILL NEED TO SUCCEED**

**Experiences & Qualifications**
- Brand Management Leadership: Proven experience in brand management, marketing, or a

related field, with a demonstrated track record of success in developing and executing

brand strategies, leading teams, holding people accountable, decisive decision making and

driving business growth and brand power.
- Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally

with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).
- Integrated Marketing Planning: Proven ability to develop and execute integrated marketing

plans across multiple channels, including digital, social, experiential, instore and

traditional media.
- Financial Management: Strong financial acumen and experience managing budgets,

tracking performance, and making data-driven decisions to drive growth.
- Agency Management: Proven ability to effectively manage and collaborate with external

agencies, including creative, media, and digital agencies.

**Additional Desirable Experience**
- Social First Marketing Expertise: Deep understanding of social first marketing strategy,

tactics, and best practices, including content, influencer, community management,

PR/earned, experiential and paid media.
- E-commerce Experience: Experience developing and executing e-commerce strategies,

managing online sales channels, and optimising the digital customer experience.
- Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure

marketing performance, derive insights, and make data-driven decisions.
- Crisis Communication & Issue Management: Proven ability to anticipate, manage, and

mitigate potential reputational risks, handle sensitive media inquiries, and communicate

effectively during a crisis.

**Skills**

Strategic Brand Management:

- Strategi