Paid Ads Specialist: Meta and Google

2 days ago

Johannesburg, South Africa No Joke Marketing Full time

**Position**:Meta and Google Performance Marketer
**Salary**: $1,800 - $2,200 per month

**About Us**:
At No Joke Marketing, we pride ourselves on being a top digital marketing agency that drives client growth through data-driven strategies and impactful digital solutions. We work with clients across various industries, ensuring each receives a tailored approach to meet their unique goals. Known for our exceptional customer service, we foster a collaborative, fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year.

**Job Summary**:
We are looking for a **Meta and Google Performance Marketer**to join our Digital Marketing team. This role is essential in designing, implementing, and optimizing pay-per-click campaigns that elevate client engagement and drive conversions. Reporting to the Operations Director, you will collaborate with cross-functional teams to deliver measurable results and continuously refine our strategies for maximum impact.

**Responsibilities**:
**Daily Responsibilities**
- Conduct comprehensive keyword research to stay aligned with industry trends.
- Develop targeted ad copy and creative suggestions to maximize client engagement.
- Set up, manage, and optimize PPC campaigns across multiple platforms.
- Monitor and adjust campaign budgets to maximize ROI.
- Generate and analyze daily campaign performance metrics to inform strategic adjustments.
- Manage ad accounts, ensuring correct setup and best practices adherence.
- Implement tracking solutions, including pixel tracking, to measure effectiveness accurately.
- Facilitate CRM integrations to enhance lead management and targeting.
- Work closely with other departments to ensure cohesive strategy alignment.

**Monthly and Quarterly Responsibilities**
- Perform in-depth PPC analyses to identify growth opportunities.
- Review campaign strategies to improve outcomes, implementing enhancements as needed.
- Participate in educational opportunities to stay at the forefront of PPC innovations.
- Conduct social media audits to gauge client online presence and identify improvement areas.

**Expectations**:

- Expertly manage and optimize PPC campaigns to achieve client objectives.
- Continuously analyze metrics, budgets, and performance to optimize ROI.
- Communicate results clearly to clients, providing actionable insights and recommendations.

**Requirements**:
**Hard Skills**
- ** Keyword Research**: Expert
- ** Ad Copywriting**: Proficient
- ** Bidding Strategy**: Expert
- ** Campaign Budget Management**: Proficient
- ** Report Analysis**: Expert
- ** Landing Page Optimization**: Proficient
- ** CRM Integration and Pixel Tracking**: Proficient

**Soft Skills**
- Teamwork, Adaptability, Integrity, Client Service Orientation, Communication, Organization, and Troubleshooting.

**Bonus Points**
- Experience with multiple ad platforms, including Google Ads, Facebook Ads, and Bing Ads.
- Familiarity with remote work tools and a fully remote team environment.

**Tech Requirements**
- ** Processor**: Intel® Core i7 or higher
- ** Memory**: 16GB RAM or greater
- ** Internet**: Stable broadband connection with at least 20 Mbps
- ** Equipment**: Noise-canceling headset, HD webcam

Are you ready to leverage your PPC expertise and make a real impact? To apply, please include the phrase 'Digital Success Starts with Details' at the end of your cover letter.

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