Marketing Sales Manager
1 week ago
**Position title: MARKETING SALES MANAGER**
**Position reports to: PORTFOLIO MARKETING MANAGER**
**Business Unit: EXCELLERATE BRAND MANAGEMENT**
**Who we are**
We are a leading real estate services company that combines global standards with specialised local knowledge to create customisable high-performance solutions for our clients. We advise property owners and occupiers on every aspect of their property strategies and assist them in the development, buying, selling, leasing, valuing and management of their assets. Our dedication to quality and excellence sets us apart in the industry.
**Why choose us**
Be part of a forward-thinking culture that values entrepreneurial spirit and celebrates your best work. Collaborate with talented property professionals, leverage unparalleled resources, and enjoy opportunities for both personal and professional growth. At EBM, your contributions are encouraged and celebrated, ensuring a rewarding journey as you advance in your career.
**About the role**
As the Exhibition Sales Specialist, you will be responsible for selling and managing exhibition space within Brooklyn Mall & Brooklyn Square. You will work closely with local and national brands, agencies, and partners to create impactful in-mall exhibitions, activations, and brand experiences. Your core focus will be to drive revenue through leasing promotional space, ensuring activations align with the mall’s strategic objectives and enhance shopper engagement.
This role suits a self-starter who thrives in a target-driven environment, has excellent relationship-building skills, and understands how to translate brand needs into effective in-mall marketing opportunities.
**What you will bring**
- Minimum 3 years’ experience in exhibition, media, or mall activation sales,
- preferably within a retail or shopping Centre environment.
- Proven track record of exceeding sales targets and driving commercial growth.
- Strong network of clients, brands, and agencies in the activation/promotions industry.
- Excellent verbal and written communication, negotiation, and presentation skills.
- Ability to manage multiple projects simultaneously and work under pressure.
- Confident, outgoing, and able to work independently as well as part of a team.
- Highly organised with exceptional time management and attention to detail.
- Understanding of retail marketing, brand activation, and promotional planning**.**
**What you will be doing**
**Strategic Planning and Execution**:
**Marketing Strategy**
- Develop and implement a comprehensive marketing strategy, including an action plan.
- Achieve alignment with the property owners and mall’s objectives by specific deadlines.
- Deliver a monthly review of marketing performance.
**Campaign Management**
- Launch and manage all mall campaigns as per the agreed strategy.
- Plan and execute campaign activities, sales, and special events, ensuring they are completed on time and within budget.
- Monitor campaign timelines, creative outputs, and implementation quality.
- Meet campaign KPIs and targets agreed by property owners.
- Oversee event planning, budgeting, vendor management and onsite coordination.
**Stakeholder Collaboration**
- Conduct monthly meetings with tenants to encourage participation and collaboration in campaigns.
- Engage with precinct stakeholders on collaborative opportunities.
- Ensure alignment and maintain a productive working relationship between EBM, Property Owners and on-site marketing team.
- Act as a liaison between all service providers (e.g.: creative, social media, publicity, etc.).
- Support the promotion of our tenants, the customer journey and brand image.
- Interface/build relationships and provide marketing support to the General Manager, Portfolio Manager, Finance Manager, internal team managers and staff, as well as customers and the public.
**Media**
- Build and maintain media relationships to enhance public relations and corporate image.
- Lead the creation and distribution of press releases with key messages.
- Oversee out-of-home, print, digital, and other advertising to ensure consistent brand visibility.
- Develop holding statements for media enquiries.
**Performance Metrics**:
- Foot Traffic Growth: Work to achieve year-on-year growth of mall footfall.
- Monitor and report weekly foot traffic trends.
- Track key marketing KPIs (e.g., footfall, engagement, reach, ROI).
- Review campaign results and identify improvement areas
**Brand Visibility**
- Roll out updated brand CI and positioning.
- Increase brand visibility through strategic brand campaigns and online presence.
- Conduct regular visual checks for brand compliance in signage, communications, and campaign collateral.
**Reporting**
- Compile strategic presentations and reports, providing key insights and data to support informed decision-making and the achievement of marketing objectives.
**SALES (NON-GLA EXHIBITIONS AND KIOSKS)**
EBM are currently seeking a passionate, driven, a
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