Senior Google Ads Specialist

Yoco is on a mission to help the businesses of tomorrow get started, and get paid - be a part of the team that changes financial services in Africa. Curious. Data-driven. Purposeful. Sound like you? It sounds a lot like us too.

As Senior Google Ads Specialist your goal is to acquire new merchants through paid media channels. This goal is achieved through strategically placed and creatively designed online marketing campaigns.

This is the opportunity to thrive within a startup environment which will offer you the opportunity to master your craft by being constantly challenged to prioritise, execute, analyse and report, in order to assure delivery on set KPIs and key metrics.

**ROLE | WHAT YOU WILL BE DOING?**

**Key Responsibilities**:

- Manage a team of Digital Marketing Specialists across Search, Discovery, YouTube, and Google Merchant Centre.
- Build out and manage Acquisition strategies across Search, Discovery, YouTube, App, and Google Merchant Centre.
- Accountability for maintaining, monitoring, and building out the account, and managing daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage experimentation across channels, and inform landing pages and creative development.
- Work with the Brand marketing and Product teams to create aligned consumer communications across all channels.
- Generate weekly and monthly reporting for all key metrics, KPIs and learnings.
- Stay abreast with all technical and content advances in the world of Google and other online marketing channels to bring thought leadership and fresh, innovative developments to our product and marketing growth strategy.

**IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?**

**Key requirements to perform responsibilities**:

- Bachelor's degree. Quantitative field preferred.
- 5+ years of running Search, YouTube, Discovery, Google Merchant Centre, Google App campaigns with large budgets. Google display experience would be advantageous.
- 3+ years experience managing a team
- Strong understanding of customer buying behaviours, segmentation and profiling.
- Excellent working knowledge of web analytics tools (e.g Google Analytics) and the ability to analyze data from multiple sources.
- Technical knowledge and implementation of tracking scripts/pixels.
- Technical knowledge and implementation of the different types of re-marketing strategies.
- Excellent analytical, organizational, project management and time management skills.
- Data analysis and quantification skills - able to analyse the performance of campaigns and gather insights from this analysis to improve future performance.

**THE YOCO FORMULA - HOW WE CREATE VALUE**

The Yoco formula is a validated approach to work and a set of behaviours that create maximum value for our customers and help us grow.

**Core Values -** Our way of working to create value & grow
- Stay Connected
- Make Space to Explore
- Keep it Simple
- Master your Craft

**Leadership Principles -** How we show up, engage & treat each other
- Get to know each other personally
- Say what you think and challenge me directly
- Be courageous and focus forward
- Don't let ego get in the way

To support this, we have built a role-based organisation where every individual is given the space to focus and develop their innate strengths. Everyone at Yoco has the opportunity to lead a project and become a specialist, enabling flexibility, collaboration and accountability at all levels. You will be working with a diverse, motivated and skilled team who will continuously stretch you as an individual. To learn more about our culture, go to our #YocoLife page or subscribe to our Exposure Gallery

**Join us on a meaningful journey at Yoco, and help enable our merchants to thrive through Open Commerce**

**Please note