B2b Social Media

**About Us**:
**Speaker & Sponsor Marketing**

You’ll craft engaging, impactful campaigns that encourage speakers to share their involvement and sessions with their own networks, helping to boost event visibility and excitement. You’ll collaborate with speakers and sponsors to create buzz and ensure they’re fully equipped to market their involvement to their audience including:

- Provide speakers with the tools they need to market the event—customised content, design images and guidelines for promoting their involvement.
- Create speaker-focused marketing kits that include key messaging, visuals, and social media content that makes it easy for them to spread the word.

**Website Marketing**
- WordPress Experience: Update small amounts of content on our event sites. (do we need this?)
- SEO Experience: Collaborate with the team to implement SEO best practices on the website and ensure an excellent user experience (UX) for visitors coming from LinkedIn and other digital channels.

**LinkedIn Responsibilities**
- LinkedIn Strategy Development: Develop and execute comprehensive B2B LinkedIn marketing strategies that align with event goals and objectives.
- Content Creation & Curation: Create and curate engaging event content (e.g. posts, articles, infographics, videos) that resonates with our target business audience and reflects our brand voice.
- Lead Generation: Design and execute specific event campaigns aimed at generating high-quality B2B leads through LinkedIn’s organic tools as well as InMail
- Relationship Building: Utilise LinkedIn to engage with key decision-makers across all of our events and industry influencers, building relationships to generate potential business opportunities.
- Collaborative Efforts: Work closely with different internal teams across Global Insight Conferences.
- Audience Segmentation: Leverage LinkedIn's audience insights to build highly targeted campaigns that reach decision-makers in specific industries or company sizes.
- Stay Up to Date: Continuously stay updated with LinkedIn’s algorithm changes, new tools, and trends in B2B marketing to remain competitive and innovative.
- Track and report visits to site and conversions and report on key findings and recommendations.

**Key Skills & Qualifications**:

- Proven experience in B2B marketing with a strong focus on LinkedIn as a lead generation tool.
- Deep understanding of LinkedIn's algorithms and best practices for organic engagement.
- Strong writing and content creation skills, with the ability to create compelling copy and design content that resonates with a professional audience.
- Experience with analytics tools like LinkedIn Analytics, Google Analytics, and/or third-party platforms to track and report on campaign performance.
- Exceptional communication skills and the ability to build rapport with potential clients through digital channels.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines effectively.
- Ability to work independently and collaboratively with cross-functional teams.
- Experience with LinkedIn Sales Navigator or other lead generation tools.
- Experience with other social media platforms (Twitter, Facebook, etc.) in a B2B setting.

**Why Join Us?**
- In-Depth Training & Mentoring - we invest in your growth with structured training and career development.
- Clear Progression Path - 3-monthly performance reviews to support your career goals.
- Uncapped Earning Potential - the harder you work, the more you earn.
- Recognition & Reward - we celebrate success and innovation.
- Work-Life Balance - we value employee wellbeing and encourage a healthy approach to work.
- Team Socials & Perks - staff parties, get-fit clubs, and more.
- Making a Difference - we donate a percentage of our profits to charities chosen by our employees.

**Diversity & Inclusion**

At **Global Insight Conferences**, we are committed to building an inclusive workplace where everyone can thrive. Our senior leadership team is over 80% female-led, and we actively promote diversity across our workforce. We welcome applicants from all backgrounds and are an equal opportunity employer.

**Ready to Take the Next Step in Your Career?**

Pay: R324 625,00 - R417 375,00 per year

Work Location: In person

Expected Start Date: 2025/03/10