Media Strategist

**Purpose of the Role**:
Construct Group Sales presentations and proposals.

Monitor high value brief responses from within the various companies.

Strategically align proposals to market demands.

**Essential duties and responsibilities**:
**Application of audience and consumer analysis and profiling** using proprietary data, syndicated and industry data analysis software and primary research to revert with custom solution to clients and partners.

Provide **sales services function** through partnering with analytics assistance to sales teams to merchandise and commercialise Group products and capabilities, produce on-brand tools and resources to achieve business objectives.

Working alongside sales and marketing functions in the development and promotion of **business specific proposals, presentations, vertical market solutions, etc.**

**Experience and Qualifications**:
Degree in Marketing / Business / Research

MS Office advanced

Analytical with a keen eye for detail

Previous experience in a similar role

Consumer and Audience Insight

Min 8 years’ experience in insights, research, strategist, marketing, product or media role

Familiar with segmentation, audience measurement, statistical functions, research methodologies and modelling techniques advantageous.

Good understanding of audience metrics and the terminology thereof

Client side and agency experience advantageous

Knowledge of various analysis software suites, i.e. Telmar, Quantum, Nielsen, Softcopy, TGI advantageous.