Mid-weight Copywriter

7 days ago

Cape Town, South Africa Flash Full time

**Responsibilities**:

- Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers, producers and other digital team members.
- Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals.
- Write compelling blogs for various clients in a variety of industries
- Proofread, edit, and optimise copy for digital.
- Write benefit-driven copy for landing pages that will generate leads and conversions.
- Write engaging and optimised copy for websites.
- Develop creative and captivating copy for digital media ads, such as Facebook, Google Ads and Display Ads, Instagram, Twitter and TikTok.
- Continuously capture and understand the appropriate social insights, and best industry practices.
- Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content.
- Capability to take on campaigns with multi-element tasks which require a concept and a well thought through process.

**Minimum Requirements**:

- Bachelors Degree In Communications, English, Journalism, Literature marketing or other related fields.
- 3-5 years’ experience as a content creator in prior roles creating strong and engaging content.
- A minimum of 3-5 years conceptual copywriting experience within a digital or advertising agency (experience on retail clients is a great plus).
- Proficient in copyediting and proofreading. Grammar Nazis welcome
- A solid portfolio that reflects creative copywriting proficiencies - digital and/or ATL work.
- A strong knowledge of SEO, keyword research, and integrating keyword strategy into copy and content will be beneficial.
- Being able to speak and write in multiple languages, preferably African (beneficial)

*
Skills: *
- A creative, energetic, fast, skilled, multi-platform writer
- Excellent writing, communication and presentation skills.
- Resilient - can accept setbacks, accept guidance and respond well to criticism
- Team Player
- A researcher who can dig deep to find valuable information and craft compelling stories.
- An active problem solver who can take an idea or concept and give it substance, direction and content.
- Understanding of the South African cultural landscape and write relatable copy
- Organised and can manage multiple projects in fast-paced, deadline-driven environment.
- adapting writing talent to meet their clients’ and audience’s needs.
- Strong conceptual ability and advanced brand copywriting, with attention to detail.
- Understanding of advertising as a selling tool (within digital and physical retail spaces).
- Takes Initiative

LI-AR1

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