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Head of Marketing

2 weeks ago

Cape Town, South Africa Revix Full time

Revix is looking for a Head of Marketing to help support our ambitious revenue plans. This role requires a results-driven individual that is daring, creative, organised and meticulous in everything that they do.

Building and leading a team of marketers, you'll be reporting to the CEO, and you'll take ownership for improving the entire customer lifecycle.

**1. What we do
We are Revix.

Revix is a global company with one goal: to empower everyday people to invest and manage their own wealth.

We’re working to become the future of investing — we offer a platform that enables everyday people to invest in emerging themes, sectors and asset classes effortlessly. By supporting our customers at every stage of their investing journey, we’re working to create a new generation of well-equipped investors to bring about positive social change.

**2. Our culture
- We default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team.
- We have a mission-focused approach to our work.
- We're look for entrepreneurial, dynamic, intelligent, and customer-centric individuals.
- We’re short on ego and high on output.
- We’re doers and not only thinkers; it’s all in the execution, after all
- We’re big on passion. We love what we do and what we’re creating.

**3. What sets us apart from the rest**

At Revix, first and foremost, you’ll get to do meaningful work and grow your career. But we’re also not your average 9-5 company; we work hard and play hard together. Among other things we offer our employees:

- A top-tier salary and a 5% salary bump in your birthday month
- An annual study allowance
- Freedom to work within a predominantly remote environment with flexible hours and loads of autonomy.
- A high-growth global start-up backed by some of the world’s most prestigious investors
- A culture that empowers you to learn, grow and take calculated risks
- A fee-free Revix investment account so you can invest yourself without any fees
- All the latest tech you require
- A close-knit and diverse team

**4. The details**
- ** Seniority**:Senior
- **Location**:Hybrid
- **Time Commitment**:Full-time

**5. Your role & responsibilities**

As our Head of Marketing, you'll be responsible for leading and implementing strategies that grow our user base, user engagement & revenue.

You’ll be charged with analysing data to identify areas of opportunity and growth, developing and executing marketing campaigns, optimising our website and digital channels, and leading a team of talented marketing individuals.

We’ll look to you to drive cross-departmental coordination, overseeing all marketing endeavours. You’ll work closely with our product, operations and engineering teams to compile a cohesive digital strategy and effectively leverage digital channels to increase Revix's reach, customer engagement and user acquisition.

In addition to the above, you will be tasked with identifying and executing growth opportunities, evaluating market forecasts and long-term trends, and collecting competitive intelligence.

Your responsibilities will include the following:
**5.1 User Growth**
- Taking ownership for our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
- Creating and implementing growth tactics to effectively acquire high-quality customers.
- Increasing conversion rates, monthly revenue per user and customer lifetime values.
- Increasing customer engagement and reducing monthly churn rates.
- Increasing referral rates with the Revix Rewards loyalty program.

**5.2 Leadership & Management**
- Building and communicating a comprehensive growth marketing plan to help the business achieve its revenue goals.
- Planning, implementing and overseeing all marketing, brand-building and advertising campaigns, including segmentation, testing, and optimisation.
- Collaborating with external agencies and vendors to execute growth initiatives and digital marketing campaigns.
- Maintaining awareness of the competitive market landscape, expansion opportunities, and industry developments.
- Ensuring company objectives and high-performance standards are owned by each employee in the marketing department.
- Developing a culture of open communication while creating an inspiring and positive team environment.
- Building a best-in-class fintech marketing department by creating and maintaining a high-performance and results-driven department.
- Creating, managing and tracking growth budgets, as well as monitoring key customer metrics.
- Creating a data-driven business where decisions are driven by supporting data.

**5.3 Strategy, Planning, Execution & Reporting**
- Crafting, articulating, coordinating and executing the company’s growth strategy while ensuring alignment with other teams and departments.
- Using GA, Google Tag Manager and Mixpanel to measure and improve CAC, MRR and LTV.
- Ensuring our users get to th