Social Media Manager

1 week ago

Cape Town, South Africa The Grow Collective Full time

**Key Responsibilities**:
Social Media Strategy
Develop tailored social media strategies for clients, ensuring alignment with their brand and business objectives and audience insights.
Conduct Competitor research
Understand how to identify tactical opportunities for brands across various social media platforms.
Liaise with clients and the account management team to understand clients' goals, present strategies, and provide regular updates on campaign performance.
Set and track KPIs, adapting strategies as needed to exceed client expectations and build long-term brand engagement across digital channels.
**Content Creation and Production**:
Oversee and execute content creation for various client accounts, producing high-quality video, image, and text-based posts in collaboration with the designer.
Conceptualise and produce engaging video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts, tailored to each platform's requirements.
Manage content calendars, ensuring consistent, on-brand messaging across all social channels for each client.
**Influencer Marketing and Partnerships**:
Research, identify, and build relationships with influencers who align with client goals, enhancing reach and credibility.
Negotiate contracts, manage budgets, and coordinate influencer-led campaigns that meet client objectives.
Track performance and ROI of influencer partnerships, providing clients with insights and feedback on campaign effectiveness.
**Community and Reputation Management**:
Proactively manage online communities for clients, engaging with followers, responding to comments, and fostering positive relationships.
Develop strategies to build and nurture client communities, driving engagement and brand loyalty.
Use social listening tools to monitor brand sentiment and identify opportunities for client engagement and reputation enhancement.
**Analytics and Reporting**:
Analyse social media performance data, delivering actionable insights and recommendations to clients and internal teams.
Prepare monthly reports detailing key metrics, successes, and optimisation opportunities to highlight value and foster client satisfaction.
Utilise data insights to inform and adjust future social media strategies for optimal performance.
**Qualifications and skills**:
Bachelor’s degree in Mmarketing, communications, digital media, or a related field.
Three-plus years of social media experience in an agency environment or managing multiple client accounts.
Demonstrable experience in video content creation, production, and multi-platform social media management.
Proven success in influencer marketing, including research, contract negotiation, and performance tracking.
Proficiency in social media management tools and analytics tools (e.g., Google Analytics, platform insights).
Strong understanding of best practices and current trends across major social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube).
Excellent written and verbal communication skills for client presentations and creative storytelling.
Strong organisational and project management skills, with the ability to manage multiple client accounts, deadlines, and content production cycles.
**Preferred qualifications**:
Familiarity with design and video editing software (e.g., Canva, Adobe Creative Suite).
Experience in paid social media advertising and understanding of its role in integrated campaigns.
Basic knowledge of SEO principles as they relate to social media content.

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