OTC Brand Manager

5 days ago

Johannesburg, South Africa Ultra Personnel Full time

Matric and relevant Post Matric Commercial / Health Science Degree or Diploma
4-5 Years brand management experience within pharmaceutical / health sector
OTC experience is essential - this is not negotiable
Successful track record and experience in pharmaceutical sales and marketing
Proficiency in Excel, PowerPoint, Outlook and Word
Ability to work on QlikView models is advantageous
Develop OTC Pain portfolio / brand strategy for sustainable business growth and profitability.
Anticipate future trends in Pain brand usage and the market environment.
Develop promotional and advertising strategies that grow brand market shares against competitors in all channels.
Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans.
Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes.
Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment.
Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes.
Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times.
Drive, lead and take accountability for the budgeting process, control of expenditure and achievement of financial targets.
Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the portfolio.
Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets.
Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets.
Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth.
Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns.
Managing wholesalers stock holding and backorders.
Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products.
Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others.
Lead and utilise both internal and external conferences, congresses to positions brands as foremost in the target audiences minds.
Sense of urgency in resolution of customer queries.

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