Senior Paid Media Manager

The Senior Media Manager will be spending our clients digital budgets wisely within the Paid Search, Paid Social or real time bidding (RTB) environment. Senior Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms and ensuring that client goals & ROI's are met. Traders will be allocated to a specific market and manage a portfolio of clients & campaigns. Senior Traders will look to Implement, optimise and run profitable campaigns across various platforms / search engines and act as technical contact between Account Directors / Managers & clients. The will communicate effectively to manage internal and external client expectations. As a senior, set the example for the team, go above & beyond the role of ""Trader"" in guiding, coaching and assisting fellow Traders. Support to the Team Lead. Does not need to lean on the TL for day to day support. They are able to step in when TL is not available & help junior team members. **So what is a Media Manager?** Media Managers are responsible for maximizing our advertisers digital budgets according to their required goals. In more simple words, Media Managers will be responsible for defining / creating digital Paid Media strategies, implementing this in demand side platforms (various sophisticated technologies are used) and wisely spending a predetermined budget - all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to understand how to buy inventory via the technologies at what price and what inventory / audiences / programmatic strategies will be successful of a campaign. **Place within the organisation** - Reports to the Regional Country Lead - Works closely with internal country consultants on strategic digital strategies - Closely interacts with international Consultancy and Account Management teams **Knowledge and experience** IMPERATIVE - Must have a passion for digital marketing and wanting to build a career within the digital space - Minimum 3-4 years of experience and be working 100% independently on basis of senior level profile - Completed Advanced Search / Display Google certifications - Completed Google Shopping Certification - Full Google Stack Certification (Doubleclick) - Expert level in at least 1 Doubleclick channel ie. DS / DBM - Experience on GTM / tag implementation - Completed Google Analytics Certification - Experience in management of digital accounts with a ROI focus - Experience in managing digital campaigns with branding and performance driven goals - Experience with managing digital campaigns for video & mobile - Experience with in-app buying - Must know how to work with budgets and how to allocate them effectively across different types of online media - Experience with Google Analytics and how to implement & interpret data - Experience with tag management tools - Ability to troubleshoot tech issues within buying platforms and present solutions - Must have the ability to understand and interpret the strategy and execute this within the applicable platforms - Ability to analyze campaigns & implement strategy based on findings - Ability to conduct post-campaign analysis and to present that to country teams / client - Ability to build reporting templates which is suited for client - Outstanding ability to think creatively, strategically, and identify and resolve problems - Ability to work closely with senior team members & consultants to take direction with campaigns - Very diligent - staying on top of the details - Ability to succeed in a fast paced, entrepreneurial environment - Strong organizational and time management skills - Excellent written and verbal communication skills ADVANTAGE - Experience working in a Media Agency and PPC/Adwords/Search - Experience within Doubleclick Campaign Manager (DCM) - Experience with working in a SSP or exchanges - Experience within the affiliate / Lead Generation sector DESIRED CHARACTERISTICS - Good technical communicator - be able to turn complexity into simplicity - Passion for online advertising technology - Autonomous, proactive and resourceful - Self-motivated, positive and driven individual - Cool under pressure - Being able to take direction & working closely with team members & consultants - Being able to share knowledge with team **Tasks** - Employ Strategic Campaign setup with sufficient research and following direction given by country consultant - Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Programmatic Media Buying strategies - Working closely with DCM team to ensure seamless integration with full DC stack clients - Being able to troubleshoot issues within DCM and presenting solutions - Build and traffic campaigns in DSP platforms including desktop, mobile, FBX, video - platforms are not limited to just one - Ability to execute in-app campaigns - Analyse campaign performance and make recomm