Senior Specialist, Marketing, Data

This role sits within the Business Marketing team at LSEG, and directly supports the products and solutions within the Data & Feeds business of LSEG Data & Analytics, including those we will bring to market through our strategic partnership with Microsoft. The Business Marketing team is a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market. The Business Marketing team is the critical link to the Product and Sales teams to ensure all marketing activities are directly aligned to LSEG’s business priorities.

Applicants for this role should ideally have experience developing content strategies and content results to support Marketing plans promoting data or technology solutions to financial institutions. Key responsibilities include:

- Collaborate closely with design and writing teams to produce high-quality, compelling content suitable for B2B channels and formats including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.
- Collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points
- Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and increase return on investment
- Ensure all content is engaging, relevant, and articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process
- Build and manage an editorial calendar, delegate tasks, and ensure that deadlines are met
- Ensure all content aligns with our verbal and visual brand identity
- Edit, proofread, and improve content throughout product process
- Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment
- Generate ideas to increase customer engagement
- Manage content marketing budgets and keep an accurate record of expenditure

Skills and requirements:

- Experience of B2B content marketing
- Good relationship management skills to satisfy a wide range of internal and external partners with different priorities
- Strong ability to learn, listen and collaborate
- Receptive to feedback and invested in personal development
- Experience supporting the development of content materials, with a knowledge of the end-to-end process
- Ability to repurpose and build content using strong copyediting and writing skills
- Able to brief designers, additional copywriters and third-party agencies on requirements as and when needed
- Excellent attention to detail and accuracy
- Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use
- Collaboration skills and ability to negotiate through a diverse and global matrix structure
- Customer centric approach and focus
- Excellent project management skills and a proactive approach
- Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
- Ability to balance multiple projects at once
- Focused on outcomes, not outputs
- Demonstrate a “learn it all” approach - building strong understanding of industry themes, market dynamics, customer challenges and LSEG solutions

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any ot