Regional Marketing Manager

Devise and implement a marketing strategy for specific geographic and consumer segments. Problem/opportunity/new sites and optimize the potential of these sites to increase attendances and grow market share.

**Regional Marketing Manager Job Duties**:

- Garner insight into the declining attendances at each site
- Maintain local media relationships and establish partnerships with mall management and their affiliate marketing teams/agencies as required
- Based on insights develop and implement a plan to turn the site around in three months
- Heighten and accentuate awareness of the sites with defined target market
- Work with media agency to develop a media plan around these sites
- Keep Regional informed of all activities planned around the marketing on these sites
- Monitor Club sales by site and assist where required
- Build and maintain relationship with Complex Managers
- Ensure that Complex Managers are kept updated on all activations/promotions/advertising relevant to their Cinema.
- Meet regularly with Mall Marketing Management to keep updated on their initiatives and ascertain mutual benefits of collaboration.
- Monitor line ups at these sites. (9 week window) Liaise with A & S. Dept.
- Keep updated on Developments around these sites (new housing developments, refurbishing of Malls etc.)
- Keep updated on National promotions to determine if Site Specific modification could apply.
- Brief SK Creative Department on specific requirements re artwork for specific promotions, display ads, competitions etc.
- Proof all artwork
- Obtain relevant approvals to ensure Brand Messaging is in line with Strategy.
- Placement of adverts etc. into relevant media
- Ensure Film Distributors are aligned with the opportunities presented at these sites and where possible can support the marketing interventions (screenings, media buying, events etc.)
- Develop an emerging market media campaign together that dovetails the brand campaign (one message) for specific sites
- Develop activations together that targets the emerging market at selected sites
- Assess and monitor opportunities from Studio Marketing to tie in with media (ATL) as well as promos (BTL) against this market Ensure PR team participation
- Ensure all creative is in line with the Ster-Kinekor brand strategy
- Post campaign analysis to monitor effectiveness of activities
- Budget is managed within parameters with no overspend
- Input into monthly manco reports
- Report on projects/post campaigns/attendance tracking
- Ensure all tasks are delivered on time.
- Ongoing monitoring of Problem / Opportunity site attendances
- Ensure that Complex Managers are kept updated on all activations/promotions/advertising relevant to their Cinema.
- Assist with all new builds within the regional
- Assist with all refurbs within the region
- Conduct postmortem studies on major marketing / promotional / advertising campaigns to identify successes, failures and areas for improvement/changes

**Qualifications**:

- Diploma or bachelor’s degree in Marketing

**Experience and Knowledge of**:

- 5+ years’ working experience in Marketing and/or trade marketing

**Skills**:

- Understanding of marketing principles
- Project / campaign management skills
- Strong negotiation skills
- Events and activation knowledge
- Strong verbal and written communication skills
- Strong, analytical, problem-solving and conceptual skills
- Strong inter-personal skills (ability to work well on cross-functional project teams and foster team commitment to deliverables
- Relationship management
- Innovative & Resourceful