Campaign Specialist

**Job ID**:14373**Position Type**:Full-Time**Job Function**:Financial Services / Analytics**Workplace Type**:Head Office**Division**:Not Indicated**Province**:Western Cape**Location**:Cape Town North**Suburb**:Parow (Parow)Position Description:
**Campaign Specialist**

If you are passionate about data and good customer experience, the TFG Data and communications team is looking for a bright, energetic, self-starter to join our team. Reporting to the Campaign Manager, you will work alongside other campaign specialists to support the direct marketing and customer engagement objectives of TFG Financial Services

Your days will be spent leveraging data and marketing technology to create and execute personalised direct marketing campaigns that meet your stakeholders’ direct marketing objectives, You will continuously measure the value those campaigns have added to business and then work with your stakeholders to optimise their direct marketing efforts so as to grow ROI. The environment is fast-paced, deadline driven and dynamic, so you need to be agile, comfortable with change and excited by the prospect of finding ways around challenges.

**Key responsibilities**
- Work with your stakeholders to understand their marketing objectives, and how those translate into direct marketing campaigns.
- Strong analytics and interpretation skills.
- Use marketing automation tools to build & execute direct marketing campaigns across multiple channels - according to brief and on deadline
- Conduct post campaign analysis and report back the campaign performance
- Ability to work in a team.
- Quality check campaigns created by other campaign builders in the team
- Help to train up any new resources that join the team on the processes, data environment, marketing tools etc.

**Skills, Competencies and Requirements**
- Relevant IT/IS/Com.Sc Degree or Diploma
- Relevant experience (Advantageous)
- Level of technical proficiency with specific attention to the ability to program in SAS & SQL
- Experience with data extraction, campaign fulfilment, business analysis, project management, optimisation and report automation highly beneficial
- Resilient - ability to drive initiatives forward even when faced with challenges
- Analytical thinker with strong problem solving skills
- Attention to detail
- Strong written and verbal communication skills
- Comfortable and effective influencer.
- You need to be flexible as the environment is very dynamic and priorities can change.