Marketing Coordinator

1 week ago

Midrand, South Africa ikeja Full time

Hey We’re ikeja, with a lowercase “i”, always. We’re a home-grown tech company that builds tools and services which enable affordable internet access to Ekasi (Ekasi is a township slang meaning 'my community’).

ikeja exists to remove the financial barrier to true unlimited internet access for those in the townships of South Africa, while providing the absolute best customer service and experience possible.

Ikeja has a culture of innovation, urgency, frugality and perfection and is lead by founders who are relentless in creating a company that dominates the segment and controls the township connectivity ecosystem. We’re looking for people who are inspired by this mission and can help us achieve it.

We are looking for a Marketing Coordinator who'll complement all our marketing activities from social media and digital campaigns to advertising and creative projects.

The marketing coordinators responsibilities include implementing plans to help position our brand, coordinating resources for different projects and setting short-term and long-term department goals. If you’re a skilled Marketing Strategist, able to inspire your team members, we’d like to meet you.

**Responsibilities**:

- Execute our strategies for all aspects of Marketing, including Digital, Advertising, Communications and Creative
- Monitor and report on campaign progress
- Be the middle man between ikeja and the branding agency we use
- Assist in branding, positioning and pricing strategies
- Analyse consumer behaviour and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness

**Requirements**:

- Experience working in marketing at mid-senior level
- Experience working with agencies
- Solid knowledge of web analytics and digital marketing
- Ability to set and prioritize goals
- Analytical mind
- A solid portfolio

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