Shopper Marketing Manager

Unilever is currently hiring for **Home Care** Shopper Marketing Manager**

**Function**:Home Care

**Reports to**: HC CSP Lead

**Scope**: Southern Africa Shopper Marketing

**Location**: Durban/Johannesburg

**Terms & Conditions**: Full time

**ABOUT UNILEVER**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**JOB PURPOSE**

This role delivers data and insight-driven integrated shopper experiences through **omni-channel** shopper journeys that trigger the desired shopper behaviour supporting category value drivers.

The Shopper Marketing Manager reports directly to the Category lead and works closely with CSP Managers and Marketing teams.

Key areas of responsibility include:

- Be at the forefront of generating Shopper Marketing Trends through external market analysis and ability to anticipate, foresee current and long-term opportunities.
- Executing digital marketing to acquire, convert sales and retain online customers.
- Drive shopper thought leadership that increases, develops and sustains Unilever and Category growth opportunities.
- Drive Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behaviour change, incremental sales and build brand equity.

The Shopper Marketing Manager will work closely with the Brand team, partner agencies as well as the Customer & Category Strategy Managers and E-Commerce teams. Other key relationships will be with the Customer business team (for **retailer engagement**) and Unilever Field Sales (for operational **execution**) to effectively deliver activations, innovations and customer collaborations.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Lead the development and execution of shopper based plans that are rooted in shopper and consumer insights aligned to brand objectives.
- Immerse themselves in the category, channel and customers’ strategies while being “shopper obsessed” in order to deliver accelerated growth plans for Unilever, the Category, Channel and Customer.
- Develop strong relationships with the marketing departments of key customers and with sales personnel
- Work closely with key internal / external stakeholders to align shopper marketing activities against key objectives.
- Adopt, Adapt and implement Global Best Practice of point of sale (POS) material, working in collaboration with Brand teams to deliver best in class POS that delivers value for the retailer, is shopper based and drives incremental sales.
- Ensure “best in class” executional excellence of Shopper Marketing Plans through clear briefs to internal and external executional teams.
- Present quantified and qualified shopper marketing opportunities that allows the business to make the right choices and trade-offs.
- Manage category, channel or account specific budgets and reconciliation to ensure they are in line with the specific brand, category, account, and funds available.
- Lead a rigorous and transparent post-evaluation analysis of specific activations, initiatives that guide the business on its success based on agreed KPIs.

**Experiences & Qualifications**
- 4 to 5 years experience in Marketing, or Direct Impact to Shopper based Role
- Shopper Marketing, Sales, E-Commerce, Big Data or Psychology experience is considered a plus
- Cross functional experience in Account Management, Shopper Marketing and/or Trade Marketing in a tier one Consumer Goods and Package company
- Undergraduate degree required. *Marketing and Psychology majors added benefit*

**Skills**
- Strong interpersonal skills
- Ability to translate data into actionable insight
- Demonstrate team player capabilities
- Strong leadership and project management skills
- Strategic influencing and presentation skills
- Strong collaborative business partner that is exceptionally business savvy
- Digital curiosity
- Thorough understanding of shopper, category & customer strategy and tactics
- Excellent computer skills
- Must possess a driver’s license.

**Leadership**

You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

You are still responsible for your own results and as a manager, you also n