Visual Content Creator

7 days ago

Johannesburg, South Africa Talented Full time

Ready to bring a bit of life (no pun intended) to a funeral insurance company and help them generate awareness and drive interest continuously by ensuring the preparation and scheduling of compelling content across external communications? My client is seeking a quirky, creative and skilled visual content creator to join their team.
NB: They are not looking for a personal influencer. You need skills to be creative and able to put together content. They do need someone with expertise, ease and experience working across social media platforms to generate content that is impactful and tells the business' unique story.
You will be expected to shoot and edit client testimonials as well as internal testimonials/team member endorsements/success stories in line with the marketing teams direction
Propose original/interesting ways of compiling these (video, audio, etc with graphics) and share on the appropriate platforms/channels.
Understand how to create a content calendar and/or work with the approved content calendar and ensure content and tasks are prepared (and approved) timeously - that means ahead of deadline.
Highly resourceful - in gaining an understanding of the social media platform content trends potential and restrictions.
The in’s and out’s of this role and what you bring to the table:
Be aware of trends and able to respond and create in a relevant way for the brand and business.
Managing content is part of your role (which may need copy editing, proofreading or revision - you may need to arrange for this to be done) until the relevant content piece is polished/finalised.
Generate awareness and drive interest continuously by ensuring the preparation and scheduling of compelling content across external communications.
AND...
You'll need to be a pro at shooting and editing video content, as well as understanding what formats work best for each platform.
You'll also be a whizz at manipulating, enhancing and creating images.

**The basics**:
Able to work well within a team/group.
Appropriate communication skills a must to keep the management and leadership team appraised of activity, changes and timelines.
Manage deadlines.
Looking for at least 2-3 years’ experience working in TikTok and Instagram
Proven track record - two years’ experience in leading content efforts for a brand/business
Ability to ideate, come up with concepts and generate/inspire thinking.
Happy to collaborate and brainstorm.
Takes initiative.

**Experience and skillset**:
Creative
Experience in social media marketing and/or digital marketing
Basic knowledge of digital advertising - AKA you know the point of driving digital presence for a brand
Proficient in LinkedIn, YouTube, Facebook Business, etc
Experience in copywriting, proofreading, copy editing and copy correction is advantageous
Strong command of the English language
Correct grammar and spelling and an eye for detail

**Advantageous**: experience working with data and analytics (as related to social media efforts/campaigns)

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