Senior SEO Specialist

6 days ago

Johannesburg, South Africa No Joke Marketing Full time

**Salary**: R27,000 - R36,000 Per Month

About Us: Join our team at No Joke Marketing, a top digital marketing agency committed to delivering exceptional client results and fostering a balanced work-life experience. With half-day Fridays every June, 20 days of paid time off in your first year, an attractive commission structure, and the flexibility of a fully remote position, we provide a supportive and rewarding environment. If you’re passionate about driving client success and thrive in a dynamic, fast-paced setting, we want to hear from you

Expectations: As a Senior SEO Specialist, you will gather data and make changes to websites to enhance rankings in search engine results. Your role includes managing content, keyword strategies, link-building strategies, and SEM campaigns to optimize website content and improve traffic and visibility on search engine results pages.

Key Responsibilities:
Daily:

- Monitor performance metrics using SEO tools like Google Analytics.
- Develop strategies to improve search engine rankings.
- Collaborate with the web development team to ensure SEO best practices.
- Work with editorial and marketing teams on SEO in content creation.
- Stay updated on SEO recommendations and implement necessary changes.
- Maintain positive teamwork and a solution-focused attitude.

Monthly:

- Manage SEO campaign expenses to maintain the budget.

Quarterly:

- Set measurable SEO goals that demonstrate improvement.
- Generate SEO progress reports.

Semiannual:

- Undergo performance evaluations.
- Participate in online courses to stay updated on search engine algorithms.

Biggest Challenges for This Position:

- Staying current with SEO trends and algorithm updates.
- Effectively communicating goals and strategies to stakeholders.
- Continuously analyzing large sets of data.

Hard Requirements:

- Bachelor's degree in Marketing, Business, or a related field (not essential but preferred).
- Proven SEO experience and coding experience are preferable.
- Advanced skills in Google Analytics, Web Analytics, Research, SEO, A/B Testing, Copywriting.
- Intermediate skills in Social Media Marketing, WordPress, UX Design.
- Basic skills in HTML, CSS, JavaScript, PPC.
- Fluent English.

Tech Requirements:

- Intel® Core i7 or greater
- 16GB RAM or greater
- Stable broadband (20 Mbps)
- Noise-canceling headset
- HD web camera

Soft Requirements:

- Strong teamwork and adaptability
- High integrity and customer service focus
- Excellent communication and organizational skills
- Attention to detail and long-term problem-solving abilities
- Creativity and critical thinking
- Time management and problem-solving skills

Additional Responsibilities:

- Competitor Analysis
- GMB Audit and Optimization, including GEO Tagging of Images
- Bright Local Setup, Signal Gynesis Account Setup
- Comprehensive Keyword Research and Mapping for Web Pages, Blogs, FAQs, GMB Posts, and PR
- On-page optimization including writing meta descriptions, page titles, H1s, and page URLs
- Blog Optimization & Publishing, FAQ and PR Publishing
- GMB Post Publishing
- Creation of Social Posts for platforms like GMB, Instagram, Facebook, and Twitter
- Weekly KPI Tracking and Monthly Wins Reporting

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