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Senior Data

3 weeks ago

Gauteng, South Africa The Global Talent Co. Full time

**Senior Data & Marketing Analyst**
**_Full-time, Remote_**:
**About Us**:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is a fast-growing, data-driven organization dedicated to leveraging analytics for strategic decision-making in marketing and business operations. They specialize in optimizing digital advertising performance, market trend forecasting, and providing data-driven insights to enhance overall business growth. With a commitment to innovation and efficiency, the company fosters a collaborative and results-driven environment for data professionals.

**The Role**:
As a **Senior Data & Marketing Analyst**, you will play a pivotal role in analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth. You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.

**Key Responsibilities**:

- Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.
- Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.
- Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.
- Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.
- Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.
- Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.
- Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.
- Ensure data accuracy, validation, and integrity across multiple sources.

**Requirements**:

- 5+ years of experience in data analysis, business intelligence, or marketing analytics.
- Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau.
- Expertise in Google Ads, Meta Ads, and other digital marketing platforms (certifications preferred).
- Experience working with large datasets, developing reports, and providing actionable insights.
- Familiarity with predictive modeling, A/B testing, and performance forecasting.
- Strong problem-solving skills with the ability to present complex data insights to non-technical stakeholders.
- Experience in e-commerce, SaaS, or digital marketing environments is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.