Shopper Development Executive

Relocation Assistance Offered Within Country
112370 - Midrand, Gauteng, South Africa

**Scope of Responsibility**:
**The Shopper Development Executive is responsible for aligning our in-store tactics with those of the Customer(s) to ensure we get our products into the store, off the shelf, and into the home of our shoppers cost effectively and more efficiently than our competition. They must develop and support the partnership between CP and the customer(s) by helping to align our category/brand strategies and their shopper strategies to increase demand and customer support for our profitable growth.**

**Specifically, the incumbent is responsible for establishing Customer Marketing within the Customer Development Team structure.**

**To facilitate consistency of process and execution, the SDE will need to regularly implement procedures and processes as determined by Customer Marketing.**

**Additionally the individual will play a leading role in customer specific co-ordination of brand management activities. The individual plays an integral role in enhancing demand through Colgate's customers in a cost-effective way by**:
**5P Definition & Deployment**
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Leveraging retail environment/customer-specific shopper insight learning to build team expertise, support selling stories, and exploit customer(s) opportunities**
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Appropriately tailoring the 5Ps by RE (developed by Customer Marketing) to the customer(s) formats, based on CM5P principles and considering customer strategies and policies & customer-specific shopper insights**
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Developing Category Management partnerships and attaining Category Advisor Status with strategic customers (with guidance/support of the Customer Marketing Manager) to influence customer strategy and 5P definition and deployment**
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Ensuring pre
- and post-evaluation of all Major activities along with Finance (results vs. objective, implementation accuracy, P&L impact etc), supporting with qualitative commentary, communicating results to the commercial team, and using the results of evaluations to refine customer tactics.**
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Ensuring Sales and Store Management are supplied with relevant, value-added and easy to use channel and category expertise, guidelines and materials for management and execution of 5P strategies/tactics in-store in that retail environment**
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Ensuring that distribution objectives for CP products are met in all retail environments in utilizing relevant third party services**

**Commercial and Business Planning Process**
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Providing input on retailer perspective (category roles applied, category strategies in use, scorecard measures etc.)**
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Assessing customer performance (shipment and consumption data) for CP and total category vs. benchmarks, by Retail Environment, to identify opportunities to grow total category and CP sales/profits**
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Developing commercial category plans by Retail Environment which grow total category and CP sales**
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Communicating 5P targets to Operations and monitoring implementation**
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Working with Customer Management to ensure mechanisms are in place to monitor 5P performance at store level (assortment-OOS, pricing, shelf space & location, promotion efficiency & implementation, POP)**Business Development**:

- ** Gaining access to scanner data for top customers in order to drive fact-based decision-making, improve promotional ROI and overall business performance for CP and the customer**
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Tailoring new product sell-in presentations to the strategies and performance of the customer(s)**
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Coordinating special events (sell-in, internal CP communication, materials management etc.) in cooperation with Operations**

**Shopper and Retail Environment Expertise**:

- ** Understanding the objectives and strategies of the key customers within the CDT overall and for each category**
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Ensuring all learning is leveraged fully in development of brand, channel and customer strategy and optimization of the 5Ps for their customers.**
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Supporting deployment of a Terms and Conditions framework which is based on simple, transparent and pay for performance principles, and ensuring fair and equitable resource allocation customers ongoing**

**The Individual**

**Reporting Relationship**:
Reports to Customer Development Team Director or Customer Development Director

**Education**:
**A minimum of a Bachelor's degree in a related Business Management/ Marketing/ Finance/Economics related Qualification**

**Experience**:
**Required**:

- ** A proven track record of performance with marketing/sales responsibility, preferably some experience in customer management**
- ** Fluent English**

**Desired**
- ** Previous experience working in a matrix environment**
- ** International business experience**
- ** Secondary language**

**Competencies**:
**1. Results oriented**:
**Demonstrates high energy in tackling challenging goals; executes with speed and clarity; simplifies systems and processes to eliminate unnecessa