Head of Marketing

3 days ago

Cape Town, South Africa Snatch Production Full time

A rapidly growing African skincare brand is looking for a creative and strategic **Head of Marketing**to join their team in **Cape Town**.

As the Head of Marketing, you will lead the brand's end-to-end marketing strategy - building brand equity, driving commercial performance across direct-to-consumer and retail channels, and supporting international expansion.

If you love skincare, know how to build hype, and thrive in fast-paced environments, this is for you.

**Key Responsibilities**:

- Define and implement the full marketing strategy, aligning internal teams and agency partners to deliver brand and growth objectives.
- Lead and mentor a cross-functional marketing team while managing campaign execution across digital, retail, and e-commerce channels.
- Oversee content creation and asset production for social media, CRM, retail POS, PR, and web, ensuring consistent brand expression.
- Build and manage influencer, community, and word-of-mouth marketing programs to drive organic growth and brand advocacy.
- Own and optimise the e-commerce platform (Shopify), including promotions, CRO, CRM, and retention strategies.
- Develop and manage marketing budgets, report on performance metrics, and optimise for ROI and long-term brand value.

**Qualifications and Experience**:

- 7+ years of marketing and brand experience, ideally in high-growth DTC, FMCG, or beauty/wellness sectors.
- Demonstrated success building and scaling consumer brands.
- Strong understanding of omnichannel growth and customer journeys across e-commerce and retail.
- Strategic mindset with proven leadership experience in building, mentoring, and motivating high-performing teams.
- Skilled in budget management, marketing performance analysis (including ROAS), and delivering compelling, creative brand content.

**Salary and Benefits**:

- Besides market-related compensation, there are bonus opportunities for high performers and clear pathways for career progression.
- Direct influence on brand strategy and growth.
- Work with ambitious, creative people in a flexible hybrid setup.

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