Head of Marketing

4 days ago

Johannesburg, South Africa NetFlorist Pty Ltd Full time

This is your chance to be a part of one of SA’s oldest e-commerce businesses. This is a full-time role, based at our offices in Waterfall and reports directly into the managing director.
As South Africa’s leading online floral and gifting site, we’re in the business of spreading kindness and helping people connect with those that mean the most to them. NetFlorist makes gift-giving a total breeze with its astounding range of innovative items and personalised presents, fit for any weird and wonderful occasion too We cater to the local South African market and reach places as far as the UK, Australia, the USA and the rest of the globe.
Join a team full of innovative experts and be part of all the great things we do in the world of e-commerce. This is an opportunity to advance your skills while working with a dynamic team that you can learn from as well as share your contributions. Curiosity is a plus in our space because it allows for workplace collaborations.
In your capacity as a head of marketing at NetFlorist, we will entrust you with the following responsibilities:
Running A/B data tests, campaigns, incentives and offers
Critically reporting and analysing sales and campaign data with decisive action points
Management and mentoring of a team of 20+ people
Preparing and implementing of all online and offline marketing strategies (SEO, paid, performance, social media, retention and acquisition etc)
Ensuring brand consistency and integrity through all consumer and brand touch points
Working with the development team to ensure marketing task briefing, testing, implementation and approval
Analysis of market research, campaigns, sales and other measurables
Supporting the product development team with product or category launches
Defining annual marketing budgets, management and allocation thereof.
Identifying unique ways to increase frequency through impulse purchases.
Growing sales, active customer bases and traffic in excess of 25% year-on-year
Analysis of lifecycle reports and implementation of trigger campaigns aimed at defaulted customers, ensuring increased frequency and recency of purchase.
Outlining, mapping, implementation, reporting and analysing of multiple customer journeys
If you meet the requirements and experiences below, then we want you:
Marketing related qualification essential
Google analytics essential
Salesforce experience beneficial
Advanced Excel proficiency
3-5 years digital marketing experience essential
Stats and data driven
Self-starter that can work without micro management
Patient and persistent
Thorough and detail-oriented
Ability to think logically, critically and innovatively
Hard worker and fast learner
Works well under pressure and meets deadlines
Collaborates well in a team while still being able to handle projects independently
If you love fun, vibrant and collaborative workspaces and thrive in fast-paced environments, then you may just be the perfect fit. Ours is an environment that you can bloom in.

**What you can expect at NetFlorist**:
Positive, fun culture
Open door policies
High levels of involvement
Empowerment
Working on a renowned brand
Witty-like culture

**A bunch of incentives**:
Hybrid work model (at least three days in office)
Religious leave
15 days annual leave
½ days birthday leave
Staff pricing

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