Acquisition Marketer

7 days ago

Cape Town, South Africa Vue School Full time

**Purpose of this role**:
**Educational Requirements**:

- Relevant Diploma or Degree in Marketing or relevant work experience
- Experience in a similar role
- Experience with internal messaging tools, preferably Slack.
- Experience with Google Analytics, Google Adwords, Facebook Ads
- Experience with SEO
- Expertise with website management, conversion optimisation, and tracking
- Experience in B2C and B2B marketing.
- Excellent computer literacy is essential in MS Office or Google suite
- Experience with modern software (i.e. Notion, MixPanel, customer.io)
- Ability to market to a developer audience
- Ability to work with small paid ads budget
- Experience with various online platforms and forums related to the audience, e.g. YouTube, Medium, Quora, Reputation Management sites (TrustPilot, Google, G2), Reddit, Stackoverflow and other related forums

**Duties and Responsibilities**:

- Optimise the website conversion funnel based on channel
- Develop effective KPIs to measure the successful performance of the role
- Analyze and report data to measure the effectiveness of campaigns.
- Manage marketing spend to ensure appropriate ROI
- Optimise for visit to registration conversion across all products and brands
- Optimise for registration to purchase conversion across all products and brands
- Segmentation of the leads database
- Suggest, implement and manage all promotional campaigns, including those related to Summer Sales, Black Friday, Event Specials and the like.
- Manage the website, briefing in additional pages where necessary, including campaign landing pages and managing placements for the logged in guest state.
- Work with product to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user on-boarding flow.
- Manage creative, ad, and landing page testing schedule to drive improved campaign results.
- Manage all marketing material inventory related to acquisition and conversion
- Assist the sales team with providing suitable marketing material for lead acquisition and conversion
- Develop recommendations to reach new customers and markets

**To be successful in this role you are**:

- Meticulous and resilient
- Tech Savvy
- Exceptionally Creative
- Have an eye for detail
- Very organised
- A good communicator (verbal and written)
- Comfortable using various types of technology
- A fast learner
- Energetic and positive
- Able to work independently
- Extremely passionate about your work

**You need**:

- Reliable internet connection - (all meetings and work is done online)

**What we offer**
- Work with a brand customers love
- Work with modern technologies
- Competitive salary
- Performance bonus
- Budget for training/equipment/conferences
- Company target bonus of up to 12%
- Time to study and learn new skills
- Remote full time role on a long-term contract
- Flexible paid time off
- Paid time off at your local bank holidays
- Participation in the annual company workation trip
- Be part of a small team of amazing people based around the world

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