Area Manager

**HYBRID AREA MANAGER**

**KEY RESPONSIBILITIES**:
**Portfolio Management**:

- Manage the HP Products (PC’s, Print, and Accessories) within assigned retail stores.

**Store Maintenance**:

- Ensure the store base is well maintained in terms of execution, display space, in-stock situation, returns, price ticketing/labels, and point-of-sale materials.
- During non-promotional periods, ensure product availability, correct pricing, and adherence to planograms provided by HP.

**Promotional Activations**:

- During promotional periods, execute additional tasks such as POS materials in optimal positions within the store.

**Reporting and Communication**:

- Utilize smart devices to load photos, communicate instructions, and submit reports using the Smollan REX app.
- Provide timely updates and feedback to ensure effective communication with the management team.

**Campaign Management**:

- Assist in the roll-out of POS materials and recall of POS materials as required by campaigns.
- Outline store coverage for weekend in-store demo activations and audits on weekend promoters.

**Ad Hoc Promotions**:

- Provide assistance with general field marketing team duties as needed for ad hoc promotions.

**Competitor Audits and Feedback**:

- Conduct audits on competitors in the market and gather voice of consumer feedback to inform strategies and initiatives.

**Relationship Building**:

- Build profitable relationships with the allocated store base to enhance collaboration and drive sales.

**Sell-Out Initiatives**:

- Implement sell-out initiatives and below-the-line activations to drive sales growth.

**Asset Management**:

- Manage the planning and distribution of assets to ensure optimal impact and utilization.
- Maintain accurate records of asset/product registers to track usage and availability.

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**Store Placement**:

- Be placed in stores according to the HP Retail Store Base and current structure, ensuring optimal coverage and representation.

**Policy Adherence**:

- Follow the policies and guidelines communicated by the store, maintaining compliance with regulations and standards **Weekly Meetings**:

- Meet with the Area Manager once a week for reports, concerns, feedback, plans, directives, and material handover such as POSM and challenges.

**Weekend Activations**:

- Conduct weekend activations as mandatory activities, engaging with customers and promoting HP products.

**Execution Excellence**:

- Secure the #1 position in store for all executions, ensuring optimal visibility and prominence of HP products.

**Price Ticket Maintenance**:

- Ensure daily maintenance of correct price tickets in store, both on and off promotion, to accurately reflect pricing and promotions.

**Merchandising Execution**:

- Execute in-store merchandising according to HP and Retailers' directives and/or planograms, maintaining consistency and quality.

**Professionalism**:

- Adhere to a dress code supplied by HP, always presenting a professional and polished image.

**Demonstrations and Engagement**:

- Conduct demonstrations as required and aligned with key SKUs and product focus, engaging with customers to showcase product features and benefits.

**Hygiene and Maintenance**:
**QUALIFICATIONS AND SKILLS**:

- High school diploma or equivalent required; bachelor's degree preferred.
- Previous experience in merchandising, retail sales, or related fields preferred.
- Strong attention to detail with excellent organizational skills.
- Effective communication and interpersonal abilities.
- Ability to work independently and prioritize tasks effectively.
- Proficiency in using smart devices for reporting and communication.

**ATTRIBUTES**:

- Proactive and results-oriented with a focus on execution excellence.
- Adaptability and flexibility to meet changing demands in a fast-paced environment.
- Strong problem-solving skills with the ability to think critically and find solutions.
- Team player with a collaborative mindset and strong work ethic.
- Ethical conduct and professionalism aligned with HP's values and principles.