Marketing Data Analyst

**Gauteng**, JHB - Northern Suburbs**

**R 650 000 - R 790 000**

**Marketing Data Analyst - JHB**
**R650 - R790k**

**We are hiring for a LIQUOR BRAND we are looking for an evolving tech-savvy professional analyst to join a team with a Vibe This team is looking for an individual who’s middle name is analytics and digital.**
**If you have worked for an agencies like Kantar, Ipsos, Nielsen, any data insights consulting firm, and managed data from a client in the liquor space - You already have a foot in the door**

**The successful incumbent will be responsible for the following duties**:
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- **Business planning and communication of business priorities for the field sales teams**
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- **Managing and maintaining the D-Star (digital transformation) control tower by validating and pushing weekly priorities to enable field sales teams**
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- **Collecting, optimizing, reconciling, and communicating all action plans and priorities so that field teams have the right information at the right time for optimal execution in trade**
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- **Co-designing, deploying, maintaining, and improving (digital transformation) use cases, outcomes, and maintenance in alignment with incentive programs and change initiatives**
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- **Managing annual D-Star (digital transformation) effectiveness review and data refresh**
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- **Accountable for Convivio specific data and ensuring data quality**
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- **Designing and building of relevant reporting highlighting new KPIs in alignment with new ways of working or methods of evaluation**
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- **Further development of the Control Tower as a member of an international and interdisciplinary project group**
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- **Overarching view of Convivio ecosystem in consultation Cust eng and other stakeholders**
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- **Identifying key contacts and key stakeholders (sales director, business analyst, trade marketing manager, Cat. Man, KAM..) and setting up ad hoc alignment meetings**
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- **Setting up appropriate routines to collect relevant information (scope: all information, whether it impacts planning or not, e.g., brand highlights, media campaigns, company news, competitor activity)**
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- **Checking and validating data sources ensuring robust data quality and highlighting issues to the stakeholder to correct**
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- **Implementing a weekly process to sign off and test the following weeks priorities and operating the control tower within (digital transformation)**
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- **Preparing key findings from various analysis sets; through data analysis to determine e.g., key selling days, evaluate deal movements and pattern in portfolio, analysing market dynamics relating to product mix, availability/distribution, rate of sale, price compliance ect across segments and prepare scenarios for gap closure**
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- **Conducting the planning process (organize the meetings with the key stakeholders, interview sales teams and observe behaviours in trade to supplement existing processes)**
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- **Spending time in trade with the sales force to gather input on user experience in app and feedback on planning and priorities. Learning should feed into continued app and process optimization**
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- **Highlighting possible issues or impacts and share recommendations for arbitrations or corrections, if necessary**
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- **Recommending alternative solutions when load plan is not achievable (available resources) other reinforcements, call centre**
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- **Communicating the plan to the regions in compliance with agreed timelines, this includes new, smarter ways of tracking trade progress**
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- **Consolidating resource flow in coordination with market resource allocation process and capacity**
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- **Ensuring tracking of priority execution and workload against plan (reporting business planning created with BI teams)**
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- **Designing and supporting the implementation of D-Star (digital transformation) specific KPIs in the localized BI Project**
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- **Supporting the sales team with integrated planning of TE and BA team activity through Convivio functionalities**
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- **Planning, preparing for and running annual trade tool review for SA inclusive of project managing the requested outcomes and the implementation of new tech**
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- **Furthering developments to improve algorithm, control tower and the resulting business impact**

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- **University Degree in relevant field**
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- **3 years’ experience in sales team activity planning / commercial business planning**
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- **5 years’ post qualification experience in FMCG or Alcoholic Beverages industry is preferable**
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**Client interviewing next week.**

**Please note the above is the minimum criteria to be considered for the position - If you do not meet the criteria, you will not be shortlisted.**
- For more information please contact:
**Cebile Zwane