Social Media Content Creator
1 week ago
**Duties & ResponsibilitiesContent Creation & Storytelling**
- Develop and maintain a content calendar aligned with campaigns and promotions.
- Produce short-form videos (TikTok, Reels) that combine entertainment and product demonstrations.
- Capture and edit photos, graphics, and videos highlighting products, staff, and customer experiences.
- Ensure every video includes a strong 3-second hook and clear call-to-action (CTA).
**Brand & Community Building**
- Create a brand voice that is authentic, relatable, and emotionally engaging.
- Balance humor and storytelling with clear product tie-ins to maintain brand visibility.
- Localize content using regional culture, slang, and community relevance.
- Develop consistent content series
**Customer Engagement**
- Actively respond to comments, messages, and mentions across platforms.
- Encourage and repost user-generated content such as unboxings and first-night reviews.
- Run interactive challenges, polls, Lives, and Q&A sessions to increase engagement.
**Trendspotting & Growth**
- Monitor and adapt trending sounds, challenges, and memes with a sleep-related twist.
- Experiment with new TikTok/Instagram features (duets, AR effects, green screen).
- Stay ahead of competitors by creating faster, smarter, and more relevant content.
**Performance & Analytics**
- Track KPIs including reach, engagement rate, saves, shares, and conversion metrics.
- Produce monthly performance reports and recommend adjustments.
- Double down on high-performing content while refining underperforming posts.
Collaboration & Campaign Support
- Work with sales teams to translate promotions into social-first campaigns.
- Collaborate with influencers and micro-creators in relevant niches.
- Create ad-ready creatives for paid campaigns.
**Authority & Decision-Making Power**
- Develop, publish, and schedule daily content independently.
- Engage with followers in the brand’s approved tone of voice.
- Propose and test new creative formats and content styles.
- Coordinate influencer partnerships under budget guidance.
- Recommend and execute paid promotions for high-performing content.
Pay: R7 000,00 - R12 000,00 per month
**Education**:
- Diploma (required)
**Experience**:
- content creating: 3 years (required)
License/Certification:
- licence (required)
Work Location: In person
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