Senior CRM Executive

Job Title

Senior CRM Executive

**Job Description**:
Job title

Senior CRM Executive

Job description

Join us and play a leading role in revolutionizing the way we communicate with clients

Role Purpose

The CRM team's vision is to operate a world class centre of excellence that supports the regional and local markets in crafting CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.

To support this, we are looking to appoint a Senior CRM Executive to lead a team who are responsible for IG Group’s marketing and service communications globally. The role will ensure that CRM strategy developed in partnership with our regions is translated into our communications, as well as setting out processes that deliver on executional excellence for our stakeholders.

The role will also work closely with CRM Strategy, Analytics and Technology to effectively utilise the variety of communication channels and technology available at IG, such as Salesforce Marketing and Service Clouds, and Moveable Ink, to build and manage best in class CRM programmes.

What you will do
- Manage the CRM Exec team in planning and timely delivery of regular communication campaigns, new automated customer journeys and real-time sends.
- Manage the workflow request process, and interpret briefs and business requirements and turn them into actionable and timely delivery plans
- Understand the regulatory landscape and work with compliance to ensure our communications meet all requirements.
- Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
- Work with CRM Strategy and Analytics to take a data-driven approach to continuously maintain and improve customer journeys through regular performance review and AB testing.
- Support our marketing colleagues across the regions in adapting the global CRM strategy for local relevance and help them execute plans to achieve local targets.

Who we are

We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities.

Today, we’re a global fintech company incorporating the IG, tastylive, Brightpool, IG Prime, Spectrum, and DailyFX brands, with a presence in 20 countries across five continents and over 400 000 active clients worldwide. But we know our success is only possible because of our people, who we encourage and empower to be brave, determined, and inventive.

Join us if you’d like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.

Who you are

You’re upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude.

You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values - to champion the client, learn fast together and raise the bar.

You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all. A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture. If you’re inspired by our way of working and can bring something new to our team of topnotch people, then you’ll find a home here.

Skills & Experience Requirements
- 4 years’ experience in a marketing CRM/communications role
- Fluent English, written and spoken
- Experience using Salesforce suite (Marketing Cloud and Service Cloud) or similar ESP/CRM management systems
- Experience using and managing workflow management systems such as WorkFront
- Experience of the retail financial environment would be an advantage
- Working understanding of coding languages HTML, CSS, SQL and AMPscript a bonus
- Demonstrable experience delivering process improvements and managing SLAs
- Strong team and stakeholder management skills

We’re looking for tenacious, curious, eager and open-minded people who are comfortable with falling fast to help us maintain our industry leadership. People who embody our three core values - who want to champion the client, lead the way and love what we do. We recruit based on excellence and believe that diversity is vital to success. We have zero tolerance for bullying, harassment or any other behavior that stifles innovation and collaboration.

Where you’ll work

As part of our hybrid working environment, you’ll split your time between home and the office. In this way, you’ll be able to enjoy a better work-life balance and always bring your best self to your role.

At the office, you’ll have access to everything you’d expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas. Plus, all our offices are located in iconi