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Trade Marketing Manager Managed People Solutions
2 weeks ago
**Managed People Solutions** is looking for a **Trade Marketing Manager in Eastern Cape** to work for a well-known **Liquor Company**.
**Job Purpose**
As the Trade Marketing Manager, you will be accountable for embedding within your market, world class Trade Management that drives net revenue per case and value share. Your ability to manage your distributors at any given time will be key, as will be your comfort in working seamlessly within the matrix, with the sales team. Both commercial and marketing skills will be necessary in order to deliver a balanced outcome.
**Responsibilities**
- Inspire and drive the spirit of ‘The First Mover Advantage’ at the point of purchase with the teams, in order to achieve a competitive advantage vis a vis competition.
- You will lead the ‘brand equity building’ of the company portfolio at the point of purchase in your market.
- Proactively seek opportunities across outlet segments to engage consumers with our brands and grow market share.
- You will grow and lead the local team to be thorough and meticulous in planning and executing with excellence at the point of purchase.
- Lead and infuse creativity in the local team, and other stakeholders to develop activations at the point of purchase that will give our portfolio a distinct competitive advantage with competitive brands; within the remit of global brand strategies.
- Frequently visit the market to establish relationships with key strategic stakeholders, seek opportunities at the point of purchase and inspect event activations, to demonstrate the importance attached to excellence at the point of purchase and check competitor activity.
- You will lead the market’s capability to win customer support in On
- and Off-Premises channels for Category and channel plans whilst improving value share and net revenue per case.
- You will deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that your Commercial team receive high quality customer programs, materials & assets to deliver value to our company.
- You will provide feedback around the Commercial Planning Processes and Pictures of Success to your Area Manager.
- You will be responsible for the management of A&P year to date tracker, third party supplier invoice management, and new vendor creation.
- You will also manage the marketing budget form approvals, filing and cross checking against the monthly summary.
**Requirements**:
- Bachelor’s degree in a Sales or Marketing specialisation.
- Additional professional qualifications such as Trade Marketing or Brand Management will be an added advantage.
- Minimum 5 to 8 years sales/marketing experience in an Alcohol and Beverage industry or in an F&B operations role.
- Proficiency in MS Office.
- Excellent written and spoken communication in English and preferably Xhosa.
