Digital Marketing Manager

2 days ago

Durban, South Africa Overflow Full time

**Job Title**: Digital Marketing Manager / Full-time

**Location**: Durban, South Africa

**Position Overview**:
**Responsibilities**:
1. Craft and execute end-to-end digital marketing strategies to meet business objectives, spanning brand awareness, lead generation, and customer acquisition.

3. Collaborate closely with cross-functional teams to develop engaging digital content and assets that captivate our audience and drive meaningful interactions.

4. Analyze campaign performance data to extract insights, optimize tactics, and maximize ROI, continuously refining our approach based on data-driven findings.

5. Stay abreast of emerging digital trends, tools, and best practices, integrating innovative strategies to maintain a competitive edge in the market.

6. Lead and mentor a team of digital marketing specialists, fostering a culture of excellence and empowering team members to reach their full potential.

**Requirements**:
1. Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced certification is a plus.

2. Demonstrated expertise (5+ years) in digital marketing roles, preferably within the B2B or tech sector.

4. Strong analytical acumen, with the ability to derive actionable insights from data and drive informed decision-making.

5. Proficiency in digital marketing platforms such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.

6. Exceptional communication and collaboration skills, adept at fostering cross-functional partnerships and articulating complex ideas effectively.

7. Proven leadership experience, with a track record of inspiring and guiding teams to achieve ambitious goals.

8. Creative problem-solving mindset, coupled with a relentless drive for innovation and continuous improvement.

9. Meticulous attention to detail and exceptional project management abilities, capable of juggling multiple priorities and deadlines seamlessly.

10. Results-oriented mindset, with a focus on delivering measurable outcomes and contributing to the company's overall growth trajectory.

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