Senior Brand Manager

7 days ago

Cape Town, South Africa Job Crystal Full time

**Senior Brand Manager**

Employment type: permanent

**Salary**: Market related

Location: Cape Town, South Africa

Job Functions: Brand Management

Industries: FMCG

**SPECIFICATION**

A franchise FMCG brand based in Cape Town is looking for a dynamic, and vibrant individual to head up the brand strategy for their new business entity.

As Brand Manager, you will be responsible for creating a brand footprint on a national level, strategising and overseeing the creation of original marketing content, and managing the brand image in a cohesive way to achieve marketing goals. You should be up-to-date with the latest social media trends and digital technologies. You should have excellent communication skills and be able to express the brand’s identity creatively with innovative ideas.

**DUTIES & RESPONSIBILITIES, NOT LIMITED TO**:

- Assisting with the development of the new brand and its identity
- Translating our business and marketing strategy into a well thought out brand plan
- Compiling consistent, cohesive content for all relevant social media and marketing platforms including, but not limited to, Facebook, Instagram, TikTok, Twitter and YouTube
- Ensure all marketing materials and campaigns are representative of the brand’s voice and image
- Taking the lead on analysis, monitoring and reporting of campaigns, and acting on the results
- Reporting on and closely monitoring social media trends
- Liaising with the Marketing & Content Team to create high-quality marketing materials
- Create and evaluate copy and artwork based on our brand strategy and CI
- Use social media management tools to plan and monitor performance
- Planning publicity strategies and campaigns
- Writing and producing press releases
- Representing the brand publicly
- Speaking and liaising with press when necessary
- Dealing with enquiries from the public and the media

**REQUIREMENTS**
- A tertiary qualification in marketing, communication, media studies or a related field
- Experience in franchise-based FMCG.
- Previous experience with social media and/or influencer marketing
- Public speaking experience and/or media training is desirable, but not required
- Excellent written and verbal communication skills
- Proven experience developing marketing strategy plans and execution thereof (3 yrs +)
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Excellent knowledge of trending social media platforms including Instagram, Tiktok, Facebook, Twitter, and social media best practices
- Insight into social media monitoring resources and metrics (advantageous)
- Good understanding of social media KPIs
- Excellent public speaking and communication skills
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

  • Brand Manager

    4 weeks ago

    Cape Town, South Africa Superbalist Full time

    About Us Superbalist is South Africa's highest rated fashion e-tailer with a steadfast commitment to being customer led, data backed and fashion forward. Our award‑winning platform connects with millions of customers every month driving delight from the superior browsing experience to the unboxing and beyond. Purpose of the Role We are seeking a dynamic,...

  • Senior Brand Designer

    1 week ago

    Cape Town, South Africa The Really Great Brand Company Full time

    A leading creative agency in South Africa seeks a Head of HR and Legal to collaborate with brand teams and develop innovative marketing campaigns. Ideal candidates will have strong emotional intelligence and at least 5 years' experience in design. Proficiency in Adobe Creative Suite is essential. This role emphasizes creativity, collaboration, and effective...

  • Senior Brand Strategist

    2 weeks ago

    Cape Town, South Africa Bebeebrand Full time

    Job DescriptionWe are seeking a highly skilled Senior Brand Strategist to lead our brand strategy and drive business growth. Key Responsibilities : Develop and implement a comprehensive brand strategy that aligns with our business objectives Lead the development of brand positioning, messaging, and visual identity Collaborate with cross-functional teams to...

  • Senior Brand Manager

    3 days ago

    Cape Town, South Africa takealot.com Full time

    We are a young, dynamic, hyper growth company looking for smart, creative, hard - working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...

  • Senior Brand Executive

    2 weeks ago

    Cape Town, South Africa British American Tobacco Full time

    **BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.** **To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!** **British American Tobacco South Africa has an exciting opportunity...

  • Brand Manager

    1 week ago

    Cape Town, South Africa African Extracts Full time

    Brand Manager: African Extracts Rooibos Skincare We are an established company in the FMCG personal care sector, committed to delivering innovative and high-quality beauty products. We are seeking a dynamic and results-driven individual to join our marketing team. The ideal candidate will bring both analytical rigour and creative vision, thriving in both...

  • Senior Brand Designer

    1 week ago

    Cape Town, South Africa The Really Great Brand Company Full time

    A leading creative agency in South Africa is seeking a Head of HR and Legal to drive innovation within brand teams and spearhead marketing campaigns. Ideal candidates will possess strong emotional intelligence, at least 5 years of experience in design, and proficiency in Adobe Creative Suite. This role prioritizes creativity and collaboration, contributing...

  • Senior Brand Sales Manager/ambassador

    3 days ago

    Cape Town, South Africa Adcorp Holdings Full time

    **Synopsis** Our client is looking for **Senior Brand Sales Manager/Ambassador. **This role will expose you to a diverse working environment with endless opportunities to grow as an individual and to work for an organization that promotes equality. **This is a contract role (24-months contract) based in Cape Town.** **Qualification and Experience** -...

  • Brand Manager

    7 days ago

    Cape Town, South Africa Silvertree Brands Full time

    Brand Manager – Pet Heaven Pet Heaven is a Proudly South African online store which strives to deliver the best, quality products to South African pet parents' doors. We stock everything a pet parent needs from quality food, to beds, bowls, accessories and more. Our mission is to make pet parenting easy at the core of everything we do at Pet Heaven. About...

  • Brand Manager

    4 days ago

    Cape Town, South Africa Hello Talent Full time

    Brand ManagerLocation : Parow, Cape Town (onsite)Salary : Negotiable + company benefitsAbout the Role : Opportunity available for an experienced and results-driven brand manager to join our dynamic brand team. The ideal candidate will have strong expertise in all aspects of digital marketing, including website management, search engine optimisation (SEO),...