Regional Marketing Specialist

-Introduction

Metropolitan is one of the oldest financial services brands in South Africa. With a 116-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.

Metropolitan operates in South Africa, but the brand is also present in 12 African countries including, Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.
Role Purpose

Plan, deliver and coordinate the implementation of marketing campaigns and client facing activations, including facilitating the production and distribution of all marketing and promotional material to support the delivery of a consistent and excellent service that empowers the business to achieve its strategic objectives.
Requirements
- Matric/Grade 12
- Diploma or Degree in Marketing/Project Management
- 2-4 years marketing, promotions, or campaign management
- Driver’s license
- Project experience
- Experience in the financial services (preferred)
- Strong technology skills (Excel, PowerPoint)
- Project administration and co-ordination
- Communications and presentation skills
Duties & Responsibilities
- Develop a thorough understanding of the business strategy and operational plan for the geographic area of responsibility
- Collaborate with internal and external stakeholders to ensure the effective implementation of all marketing campaigns, programmes, and activations (worksite activations, stakeholder engagement forums) in line with value proposition
- Plan and co-ordinate the execution of vesting of points-of-presence
- Develop and maintain an annual marketing calendar to support the province's strategy commensurate with the budget available
- Understand business development practices to identify areas for optimising opportunities through different marketing tactics
- Identify processes and recommend improvements for the sales process to be aligned to client needs
- Coordinate, administer and monitor all the logistics for programmes, activations, and campaign implementation
- Collate, analyse, and provide feedback and suggestions to drive innovation and improvement
- Ensure the correct marketing and campaign material is displayed and disseminated as per activation plan
- Gather, measure, and provide regular feedback on client and adviser experience for improvement of service
- Assist with doing presentations to client and stakeholder groups
- Be present, participate in and ensure the effective implementation of client facing promotions, activations, and campaigns
- Understand key distribution strategies (worksite marketing) and assist with the successful implementation and support of those strategies
- Educate, encourage, and engage with distribution, providing direction and recommendations in support of campaigns and growth strategies
- Seek and provide information to help the distribution channels determine its position in the marketplace
- Facilitate the train the trainer process when required. Arrange the reprinting of marketing material in line with specified requirements
- Outline workflow processes to increase the efficiency of the marketing organization
- Produce campaign analytics reports as required
- Participates in regular strategy meetings and develops new programs and initiatives that are designed to further Metropolitan's mission
- Assists branch offices with managing advertising initiatives and media plans
- Demonstrated success supervising and maintaining Marketing plans, programs, and initiatives that are strategic assets to the business and all clients
- Monitor all processes and implement improvements to enhance marketing productivity
Competencies
- Business Acumen
- Customer/Stakeholder Commitment
- Drive for results
- Leads Changes and Innovation
- Collaboration
- Impact and influence
- Self-Awareness and Insight
- Diversity and Inclusiveness

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.